Negative Intensification in Mass Media Discourse

MINISTRY OF EDUCATION, SCIENCE, YOUTH AND SPORTS OF UKRAINE IVAN FRANKO NATIONAL UNIVERSITY OF LVIV ENGLISH DEPARTMENT NEGATIVE INTENSIFICATION IN MASS MEDIA DISCOURSECOURSE PAPER PRESENTED BY __________________ Anastasia Hayevska a fourth year student of the English departmentSUPERVISED BY _________________ O. V. Tatarovska a lecturer of the English department Lviv 2012 Theme: NEGATIVE INTENSIFICATION IN MASS MEDIA DISCOURSECONTENTS Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 Chapter 1. Negation in English†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Chapter 2. The Notion of Intensification. Negative Intensification†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 2. 1. A typological perspective 2. 2. Types 2. 3. A typology of intensifiers Chapter 3. Neg ative Intensification in media discourse†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 23 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 29 Summery†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 30 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦31 IntroductionAt the beginning of the XXI century the existence of the process of medialization in the living space of society is quite a natural fact. According to this theory, medialization is a global and intensive process of influence of media on public consciousness, leading to â€Å"internal colonization†, â€Å"fragmentation† of mental conceptions of people. The conclusions of scientists that the role of media in the modern world is extremely large and the ability of the media discourse to influence the outlook of the recipients is quite powerful are very important.The language of press, which reflects the complex social processes, materialize not only personal but also public consciousness, primarily affects the development of public opinion, helps in the formation of a certain type of â€Å"social person†. Periodicals, promoting political, scientific and other thoughts in Britain, raise the aesthetic tastes through the publication of works of art, consolidate the idea of diversity of English literary language and facilitate the development of language and cultural environment. The language of media reflects the main trends of development of English.Recently, researchers draw attention to different levels of linguistic units in the media, particularly their use and functioning in newspaper language. The subject of interest is mostly units of lexical and phraseological levels. However, little attention is paid to headlines, though it is the main element that detects specific journalistic (newspaper) identity, in particular the need to give maximum information using minimum language material, tends to save the language units but with the maximum of semantic content, the combination of informational content, brevity of emotional and expressive colour.Title primarily reflects the linguistic phenomena of our time and, in some measure, generalize them. Learning the English Negation is very important because its structure is used in every day conversation. The more you practice the subject, the closer you get to mastering the English language. But first we need to know what the role of Negation is in the structure of the grammar in English.English negation is the process that turns an affirmative statement (I am hap py) into its opposite denial (I am not happy). Here are some examples: †¢ he is not here †¢ that is not my book †¢ do not enter As you can see from the example above, the structure of the Negation in English has a logical pattern. Locate the Negation above and see how it works with the rest of the sentence in English. Negation and negative expressions have a very important role in English; therefore they need very special attention.Topicality of research is determined by several factors: first, by increasing of the role of newspaper language in society and the importance of social and linguistic influence on the formation of values; secondly, by the reflection of modern newspaper language trends and phenomena that are bright shown in the last decade in colloquial language; and thirdly, the lack of basic research on figurative means of intensification in grammar and language in general.The Object of the course paper is linguistic means used in media to enhance their pe rlocutionary effectiveness and the reasons of using negative intensification in language. The subject of the course paper is the units of lexical, phraseological and syntactic level as means of intensification in newspaper speech. The aim of the course paper is to explore the basic means of intensification of expression in newspaper text, to develop the theme of negation in the English language and concentrate on the ways of negative intensification. The tasks of the course paper: to dwell on the grammar topic of negation, its importance and history; †¢ to develop the theme of intensification and the usage of negative intensifiers in grammar structures and language; †¢ to explore the most vivid language trends and phenomena in lexical-grammatical level; †¢ to outline the examples of the utilizing of the intensifications in mass media discourse. The practical value of the course paper is to highlight the importance of negation in English grammar and the vivid usage of all kind of intensification both in conversational language and the language of media discourse.Chapter 1. Negation in English For several years, negation has been one of the most extensively discussed topics in generative grammar, and the subject of a great deal of important work. Klima’s 1964 paper â€Å"Negation in English†, for example, is surely one of the most careful and complete syntactic analyses ever attempted. More recently, the scope semantics of negation has been extensively discussed in number of papers by R. Jackendoff, K. Iakoff, P. Carden and others.Although significant insights have been presented in those works, no attempt has been made at formulating a unified theory of negation. Negation is an important category of speech, as it is one of the basic mental operations. The versatility of negation is caused by the desire of man to differentiate the aspects of reality and the reflection of this process in speech. The problem of negation is one of the m ain categories in philosophy and logic. The term â€Å"negation† in philosophy was introduced by Hegel, but he put idealistic sense in this term.He believed that the basis of the negation is the development of ideas, opinions. Negation is like a real analog to logical, imaginary objection (antithesis), while seen as mandatory time that repeat many times in any process where there is a change of phase, period, stage of change in an object. In terms of formal logic negation is a logical operation, standing in opposition to the true judgment untrue, to the false judgment unerring one, pointing to the discrepancy between the subject and the predicate generator addition to this class.In other words, negation – is not a direct reflection of reality and its ties but the way of our knowledge, based on the contrast with the original positive facts. Being a universal category of language with a complex and multidimensional semantics and diverse arsenal of expression, negation ge ts a different interpretation in the light of each aspect of linguistics. Negation is the element of the sentence meaning, which indicates that the connection that is established between the components of the sentence, according to the speaker actually does not exist or that the affirmative sentence is rejected as alse by the speaker. In most cases the negative expression can be observed in the situation, when appropriate affirmative statement was made before or included in the total presumption of speakers. Negation is one of the inherent to all languages of the world semantically unresolved categories that is not identifiable through simple semantic elements. Syntactic aspect of the problem of negation has always been the main in research practice, and it sometimes even leads to assertions that the negation is the category, which is inherent only for sentence. For example, V. V Lebedev [6; p. 9] expresses the opinion that â€Å"the minimal linguistic unit, which operates within a negation, is a predicative construction†. This position reflects a narrow understanding of this linguistic phenomenon and is not coordinated with the existence of negative linguistic forms of non predicative character. From the formal point of view negation can be expressed by negative words (in Russian, â€Å"†), a negative prefix (German â€Å"unbekannt†); negative form of individual parts of speech: verb (English â€Å"I don't want† – analytical negative form, Arabs, letters, â€Å"lam yaktub†), pronouns (in Russian, â€Å"† of Iraq. he dialogue. â€Å"lahhad†) and others. Negation can be formally unexpressed component of meaning (in Ukrainian â€Å"† which means â€Å" †) or what is meant – formally unexpressed component of sentence meaning (in Ukrainian â€Å" ! â€Å"). Thus, negation is not just a theme in linguists. The term â€Å"negation† is widely used in other sciences such as logic o r philosophy that shows the diversity of this concept.In natural language, there are (at least) two kinds of negation: a weak negation expressing non-truth (in the sense of â€Å"she doesn’t like snow† or â€Å"he doesn’t trust you†), and a strong negation expressing explicit falsity (in the sense of â€Å"she dislikes snow† or â€Å"he distrusts you†). Notice that the classical logic law of the excluded middle holds only for the weak negation (either â€Å"she likes snow† or â€Å"she doesn’t like snow†), but not for the strong negation: it does not hold that â€Å"he trusts you† or â€Å"he distrusts you†; he may be neutral and neither trust nor distrust you.When we speak about negation we sometimes can use intensification to provide additional content to the sentence and intensify its importance. Intensification like a linguistic expression of exaggeration or derogation is not limited only by the categor y of adjective or adverb. Intensification can be expressed in different ways and can envelope not only particular parts of the sentence, but the whole sentence. In standard written English, when two negatives are used in one sentence, the negatives are understood to cancel one another and produce a weakened affirmative.However, in many dialects, the second negative is employed as an intensifier and should be understood as strengthening the negation rather than removing it. In Standard English, two negatives are understood to resolve to a positive. This rule was observed as early as 1762, when Bishop Robert Lowth wrote A Short Introduction to English Grammar with Critical Notes. For instance, â€Å"I do not disagree† could mean â€Å"I certainly agree†. Further statements may be necessary to resolve which particular meaning was intended [7].Because of this ambiguity, double negatives are frequently employed when making back-handed compliments. The phrase â€Å"Mr. Jone s was not incompetent† will seldom mean â€Å"Mr. Jones was very competent† since the speaker would have found a more flattering way to say so. Instead, some kind of problem is implied, though Mr. Jones possesses basic competence at his tasks. A double negative occurs when two forms of negation are used in the same sentence. Multiple negation is the more general term referring to the occurrence of more than one negative in a clause.In most logics and some languages, double negatives cancel one another and produce an affirmative sense; in other languages, doubled negatives intensify the negation. Languages where multiple negatives intensify each other are said to have negative concord. Portuguese, French, Persian, and Spanish are examples of negative-concord languages, while Latin and German do not have negative concord. Standard English lacks negative concord, but it was normal in Old English and Middle English, and some modern dialects do have it (e. . African American Vernacular English and Cockney), although its usage in English is often stigmatized. Languages without negative concord typically have negative polarity items that are used in place of additional negatives when another negating word already occurs. Examples are â€Å"ever†, â€Å"anything† and â€Å"anyone† in the sentence â€Å"I haven't ever owed anything to anyone† (cf. â€Å"I haven't never owed nothing to no one† in negative-concord dialects of English, and â€Å"Nunca devi nada a ninguem† in Portuguese, lit. Never have I owed nothing to no one†). Note that negative polarity can be triggered not only by direct negatives such as â€Å"not† or â€Å"never†, but by words such as â€Å"doubt† or â€Å"hardly† (â€Å"I doubt he has ever owed anything to anyone† or â€Å"He has hardly ever owed anything to anyone†) [4; p. 32]. Discussing English grammar, the term â€Å"double negative† i s often though not universally applied to the non-standard use of a second negative as an intensifier to a negation.Although they are uncommon in written English, double negatives are employed as a normal part of the grammar of Southern American English, African American Vernacular English, and most British regional dialects, particularly the East London and East Anglian dialects. Dialects which use double negatives do so consistently and follow a different set of descriptive linguistic rules (situation needed). Because of their non-standard nature, such double negatives are often employed in literature and the performing art as part of characterization, particularly to establish a speaker's lower-class or uneducated status.In the film Mary Poppins, the chimney sweep Bert employs a double negative when he says, â€Å"If you don't want to go nowhere†¦ † Another is used by the bandits in the â€Å"Stinking Badges† scene of John Huston's The Treasure of the Sierra Ma dre: â€Å"Badges? We ain't got no badges. We don't need no badges! † More recently, the British television show EastEnders has received some publicity over the Estuary accent of character Dot Branning, who speaks with double and triple negatives (â€Å"I ain't never heard of no license. â€Å").In the Harry Enfield sketch â€Å"Mr Cholmondley-Warner's Guide to the Working-Class†, a stereotypical Cockney employs a septuple-negative: â€Å"Inside toilet? I ain't never not heard of one of them nor I ain't nor nothing. † In music, double negatives can be employed to similar effect (as in Pink Floyd's â€Å"Another Brick in the Wall†, in which schoolchildren chant â€Å"We don't need no education / We don't need no thought control†) or used to establish a frank and informal tone (as in The Rolling Stones' â€Å"(I Can't Get No) Satisfaction. â€Å").Historically, Chaucer made extensive use of double, triple, and even quadruple negatives in his Cant erbury Tales. About the Friar, he writes â€Å"Ther nas no man no wher so vertuous† (â€Å"There never was no man nowhere so virtuous†). About the Knight, â€Å"He nevere yet no vileynye ne sayde / In all his lyf unto no maner wight† (â€Å"He never yet no vileness didn't say / In all his life to no manner of man†). Following the battle of Marston Moor, Oliver Cromwell quoted his nephew's dying words in a letter to the boy's father Valentine Walton: â€Å"A little after, he said one thing lay upon his spirit.I asked him what it was. He told me it was that God had not suffered him to be no more the executioner of His enemies. † Although this particular letter has often been reprinted, it is frequently changed to read â€Å"not †¦ any† instead. Many languages, including all living Germanic languages, French, Welsh and some Berber and Arabic dialects, have gone through a process known as Jespersen's cycle, where an original negative partic le is replaced by another, passing through a intermediate stage employing two particles (e. . Old French jeo ne dis >> Modern Standard French je ne dis pas >> Modern Colloquial French je dis pas â€Å"I don't say†). In many cases the original sense of the new negative particle is not negative per se (thus in French pas â€Å"step†, originally â€Å"not a step† = â€Å"not a bit†), but in Germanic languages such as English and German the intermediate stage was a case of double negation, as the current negatives not and nicht in these languages originally meant â€Å"nothing†: e. g.Old English ic ne seah â€Å"I didn't see† >> Middle English I ne saugh nawiht, lit. â€Å"I didn't see nothing† >> Early Modern English I saw not. A similar development to a circumfix from double negation can be seen in non-Indo-European languages, too: for example, in Maltese, kiel â€Å"he ate† is negated as ma kielx â€Å"he didn't eat†, whe re the verb is preceded by a negative particle ma- â€Å"not† and followed by the particle -x, which was originally a shortened form of xejn â€Å"nothing† – thus, â€Å"he didn't eat nothing†[5].Negation in language can be transmitted by various means – negative words, negative prefix, and negative forms of the verb (which is not actually Ukrainian), or may not have a single expression, as a component of meaning (â€Å"† = â€Å" † â€Å"to refuse† = â€Å"not to accept†). That is, a word without a negative prefix can be regarded as the word of a negative value, for example, lack (= have not), fail (= not succeed); but we can say also that succeed – a negative line to fail. These words have implicit negation.Implicitness is a phenomenon that is characterized by expression of some elements by not formal means. It manifests itself at all levels of language. With the help of implicitness the language units are provi ded with additional depth and layering. Implicit negation is contextual language category. The implicit negation can be indentified through the analysis of the semantics of that language, or other units. The peculiarity of implicit negation, like any other implicit category, consists of asymmetry, in other words of inconsistency of plan the content and plan of expression.Chapter 2. The Notion of Intensification. Negative Intensification Broadly speaking, manifestations of intensification in the English grammatical system have been traditionally associated with the adjective and adverb categories, not so commonly with other word-classes. This may be justified on two main accounts: i) most of these are functionally susceptible of being easily modified by other elements and, secondly, (ii) they can be considered, in semantic terms, as open lexical items which can have a strengthening or weakening effect.In spite of this, it is necessary to point out that intensification as â€Å"the l inguistic expression of exaggeration and depreciation† (Bolinger) does not restrict itself to this; words other than adjectives and adverbs may express and receive intensification, and this linguistic process may have under its scope not only a single constituent of the clause, but also the whole of it. Thus, certain wh-words, what and how, can function as intensifying determiners adverbs in exclamations †¢ What nice music is she playing! How well he managed! Intensification is type of amplification in which an idea is emphasized or a feeling heightened through restatement, expansion, detailed illustration, or other device. 1. A typological perspective †¢ Expressions like Latin ipse/a, English him-/her-self (X-self), Russian sam/-a, Italian stesso/-a, Mandarin ziji, Spanish mismo/-a, Fr. lui-/elle-meme, Japanese zisin, zitai, etc. There is no established categorical label (â€Å"emphatic reflexives†, â€Å"emphatics†; â€Å"emphasizers†, â€Å"e mphatic pronouns†; â€Å"appositive/adverbial reflexives†; â€Å"limiting adjectives†; â€Å"identity pronouns†; â€Å"focus particles†, â€Å"intensifiers†) ( In English and many other languages there is no formal distinction between reflexive markers and intensifiers; there is only a difference in distribution: (1)a. John was clearly protecting himself. b. Fred hates himself. c. She poured herself another cup of tea. (2)a. Writers themselves, rather than their works, should be vetted for their sense of social responsibility.. . â€Å"All things must change†, says Father Ferguson. â€Å"Sin itself must change. † c. Ardery herself had wanted the case. ( Languages seem to have several intensifiers (English: X-self, by X-self, in X-self, own, of his own accord, personally, in person, etc. Italian: stesso, proprio, in persona, in prima persona, in se, per se, etc. ), which may differ in their syntax and in their interpretation; ( I dentification across languages is easiest on the basis of prosodic and semantic criteria: – (i) focused and stressed; – (ii) evoking alternatives – (iii) used as adjuncts (rarely as arguments) (iv) etymology: derived from expressions denoting body parts, truth, possession, local notions; ‘persona’; ‘precision of reference’, ‘return/again’; ‘alone’, downwards’, etc. ) 2. Types (3)(a)the adnominal use Writers themselves, rather than their works, should be examined for their sense of social responsibility. (b)the adverbial exclusive use (( ‘alone’/’without help’) Mrs. Dalloway wanted to buy the flowers herself. (c)the adverbial inclusive use (( ‘too’) If he’s busy breaking the rules himself, he could hardly demand that they do otherwise. (d)the attributive useJohn wants to be together with people of his own age. (4)Early Modern English (OED, s. v. self) He forb ad the often attempting of warres agaynst ones self party or enemies. (1585 T. Washington tr. Nicholay’s Voy. IV, xxxi. 153 b) (5)Turkish (Munevver Ozkurt, p. c. ) (a)mudur-unkendi-sibizim-lekonusacak(adnominal) director-genint-3. possus-withwill. talk ‘The director himself will talk to us. ’ (b)kendioda-m(attributive) introom-1poss ‘my own room’ (6)Latin Ipsius ante oculos ‘before his very eyes’ We can also distinguish tree types of intensifiers: 1. intensifiers express contrast . intensifiers are generally focused and thus evoke alternatives to the value given 3. intensifiers denote an identity function According to the other theory, the division of intensifiers can be interpreted in different way. Major types of intensifiers – five major types defined on the basis of morpho-syntactic properties – implicational connections can be described in terms of these types – areal clustering intensifiers – parasitic+ parasitic + adjectival– adjectival – nominal+ nominal – relational + relational invariantadjectivalprepositionalpronominalrelationalThere are a lot of different classifications of intensifiers developed by different scholars but this variant attracted my attention because of its complexity and diversity. This classification shows all the controversial aspects of the theme of intensification and gives us the most detailed division. 1. 3. A typology of intensifiers Parasitic intensifiers have the formal make-up of major lexical classes like adjectives, relational nouns and pronouns (a) adjectival intensifiers (Europe) Swedish (Holmes & Hinchliffe 1994: 146) [Barn-etsjalv-t]saingenting child-artint-indef. neut. sgsaidnothing The child itself said nothing’ (b) relational nouns as intensifiers (Africa, Middle East, Mesoamerica, Finno-Ugric; head-marking languages) (Turkish (Munevver Ozkurt, p. c. ) mudur-un kendi-si bizim-le konusacak director-gen int-poss. 3s g us-with will. talk ‘The director himself will talk to us. ’ (c) pronoun-like intensifiers (South Asia, French, English, Basque) Incorporate pronominal forms; inflect for person, number, gender; typically identical to reflexive markers; typically follow their head noun; French J’ai rencontre le President lui-meme. ‘I met the President himself. (d) Invariant intensifiers (most common type) Few, if any, sortal restrictions, highly grammaticalized; no areal clustering; Yiddish (A. Albright, p. c. ) der direktor aleyn vet undz ufnemen art director int will us welcome ‘The director himself will welcome us. ’ (e) Intensifiers as prepositional phrases Yoruba A o ri kadinali funraar We not see cardinal INT. POSS. 3SG ‘We did not see the cardinal himself. ’ (Lit. for his body). We can intensify the effect of a verb by using an adverb that intensifies the meaning and particularly the emotional content.The use of the intensifier can subtly s uggest to the other person what emotions they should feel. In the same way, we can also use adverbs to attenuate and reduce the natural emotional content of a verb: †¢ That is very interesting. (basic intensifier) †¢ That is very, very interesting. (repetition to increase effect) †¢ That is extremely interesting. (suggests extreme response) †¢ That is amazingly interesting. (suggests being amazed) †¢ That is scarily interesting. (suggests being scared) †¢ That is quite interesting. (reducing intensity) †¢ That is a bit interesting. reducing intensity) The basic intensifier is ‘very' and can be used with many verbs. Other intensifiers often have the same meaning as ‘very' but use different forms Intensifiers include: very, really, extremely, remarkably, fantastically, etc. Intensifiers often subtly suggest to the other person what to feel. By naming emotions within the adverb, the other person has to consider this emotion and hence begin s to feel it. As the adverb is not the subject, object or verb, it is not as noticed and hence such suggestions may slip past conscious (or even subconscious) filters.Just as intensifiers increase emotion, the same effect can be done in reverse, where the natural level of emotion implied by a verb may be reduced. This can be done deliberately to cool down a situation. It also can appear in floppy language, where you are seeking to avoid saying anything that upsets the other person and hence end up making very weak statements that have a very low chance of changing anybody's mind [1; p. 67]. There is a curious pattern of intensification that uses negative words to intensify positive verbs.These words include: awfully, dreadfully, fearfully, terribly, ridiculously, insanely, disgustingly, hideously, etc. Thus, for example: †¢ She is dreadfully beautiful. †¢ What an insanely good idea! What in effect is happening here is that many strong emotions are negative, so using them i n a positive context borrows that intensity of emotion whilst the contextual cues show that the real meaning is positive. An additional effect is that combining negative and positive words in the same sentence creates confusion, which itself is also adds to the emotion.A curious fact about this usage is that it is particularly popular with upper-class British people: †¢ What a ridiculously interesting thing! Sometimes intensification is done deliberately but with the opposite intent. This use of sarcasm may be done against another person or used in a more ironic sense about the situation. †¢ Oh, very clever! (actually meaning rather stupid) The intensification of negation is occurred by using word that means â€Å"trifle† (not a bit, not a jot, not a scrap, etc.. ), or by an adverb, meaning â€Å"ever† (John-Eng. na ne with a = Goth. nand aiws†, German â€Å"nie†; English â€Å"never† sometimes loses its temporal meaning and coincides with the value of not). Finally, for intensification a word that means â€Å"nothing† can be added: Lat. â€Å"non†, Eng. â€Å"not† (weak form of â€Å"nought†) or German â€Å"nicht†; In comparison with English â€Å"I ne seye not† there is a double negation [11]. It is known that the topic of negative intensification was not studied much, but we affirm that intensification can cover the whole sentence and its parts. Let’s look on the following examples: †¢ The last few years it’s ot worth and because I can’t breathe through my nose at all during the summer uhm that brings on the asthma. †¢ She decided herself as ‘completely hopeless with my hands’. It is clear that in the first example prepositional phrase at all acts as intensifier to emphasize that the speaker can not breathe through the nose. Here this sentence the intensification is achieved by means of adverb – intensifier completely, wh ich intensify the adjective hopeless. Negative intensification of the parts of the sentence has the same scheme.It is used mostly with negative adjectives, which are formed with the help of negative prefixes (a-, un-, dis-, non-, in-, im-, il-, ir-). These words in turn are modified by other adverbs or adjectives. We can draw a conclusion that negative intensification on sentence level and on level of its parts has only a slight difference. The negative intensification in English language can be achieved in five different ways: 1. the use of expressions with negative stress; 2. the recurrence of adverb never and its combination never ever; 3. not (even)a one as a variant of fraction no; 4. he use of certain lexical items in combination with a limited group of verbs; 5. the use of a number of negative idiomatic expressions. The expressions with negative stress can be grouped in such a way: at all, a bit, in the least, in the slightest, in any way. All this expressions are characteri zed by: 1. they are used in a negative context, or at least not – affirmative, we mean direct and indirect questions, and comparative conditional sentence, the words that are morphologically negative or negatively oriented, imperative sentences with nonspecific meaning and infinitive constructions with too. . they comply with certain lexical units; 3. they act like adverbs in conditional sentences; 4. they are used in a sentence abstractedly, this sentence is the answer to previous question; 5. they stand in the middle of a sentence or at the end (final position prevails over the median). The most popular expression is at all. Palacios Martinez found 28 examples: 20 in oral texts and 8 in written form. The sentence with at all is a negative intensifier for the previous sentence, which is negative too.It is a characteristic feature of oral style: †¢ But the hospital had told me that the child wouldn’t live So I’d not prepared myself I’d not got anythi ng at all. The next expression is a bit that is also used for intensification of negative sentence. In this case it is the answer to the question. †¢ What’s your normal handwriting like Is it anything like †¦. tell you what Not a bit. But it isn’t a general rule. It can act as adverbial modifier within the clause. In such case we add not to the predicate, but not to a bit. †¢ You haven’t changed a bit. It didn’t hurt a bit when my tooth was pulled out. In the slightest is also used as adverb – attribute in order to intensify the negative sentence. Not is always linked to the verb. We can find this phrase in oral speech and in most cases it is the answer to the previous sentence. †¢ â€Å"Do you mind? † â€Å"Not a slightest†. Quite common is the fact that such structures can be found in compound sentences with the negative key members of the sentence with verbs that denote mental procedure, opinion, perception, int ention and desire (think, know, believe, want, seem, appear).Such cases we call transported negation. In fact, the negation is related to the clause, but is transferred to the main sentence because of pragmatic considerations. However, the transference does not change the value of a sentence [10]. †¢ I don’t think there is the slightest possibility for one very obvious reason quite apart. No way is quite a different case because it can stand at the beginning of the sentence when we are using the inversion. It is done in order to strengthen the intensification that cannot be done with normal word order.The modal verbs will and would stand after no way in order to express impossible assumption. †¢ No way will I go working for that man. †¢ No way would I do that. Quite common is the use of no way as the answer to the question. Such use is characteristic for some varieties of English, particularly American. In fact, this expression is a concise form of expressing s trong negation. Sometimes it can express incredulity or surprise of the speaker. †¢ So we are seeing Bay City Rollers wordAh two – or – three words I saw a picture of myself yesterday in an album with uhm sitting up in bad next to my Bay City Rollers poster No way. To conclude this section, it is necessary to point out that apart from the four lexical constructions just examined, there are some others that can also be categorized under this first heading since they share all or most of the features which are characteristic of them. Among them we can mention the following: by no means (with its variants not by any means and by no manner of means), under no circumstances, absolutely not and certainly not.The first two are usually fronted bringing about inversion subject-verb, while the other two are more commonly used in answer to a question in order to deny something or to express strong disagreement. †¢ It is by no means certain that this is what he did. â₠¬ ¢ Under the circumstances whatsoever will I support Mr. Baldwin. †¢ ‘Does this affect your attitude to your work, in any way? ’ – ‘Absolutely not’. †¢ ‘Had you forgotten? ’ – ‘Certainly not†. The repetition of adverb never with such phrases as in (all) my life, in a million years, for a million pounds is used to intensify the negative sentence.We can also add ever to never in order to intensify a negative quality of speech act. This phrase is very popular in colloquial language. †¢ Things will never ever be the same again. †¢ Never lecture with animals or children and never ever try to do chemistry experiments live. Ever can be also used with nothing, nobody, and none in order to convey emphatical meaning. We can also find whatever and whatsoever that are used with similar aim. †¢ Nobody ever went there. †¢ There is no scientific evidence to support such a view. Such expressions as not ( even) a not (even) a single are the emphatic alternative to countable part no.Their meaning is that there is nothing previously mentioned. They are combined with a great number of nouns, in fact in communication; they tend to use these lexical units: scrap, hair, word, jot, thing, trace, crumb, ounce, iota, shred, sign, speck, etc. †¢ There is no food in the cupboard, not a scrap. †¢ She didn’t say a single word. †¢ I don’t feel one iota of guilt. †¢ I couldn’t do a single thing about it. Most of them are especially common in informal and familiar contexts. However, there are so many phrases of this nature that no list could hope to be exhaustive.The main ones are at least included in the following: not budge an inch with the meaning of to refuse to change their mind or compromise; not sleep a wink to get a wink of sleep, that is, to sleep very little; not drink ouch a drop, referring to the fact that no alcohol has been or is going to be d runk; not lift or raise a finger to do something, meaning that you make no attempt to help someone; not see know or meet a (living) soul, when someone goes to a certain place and they do not see or know anybody; not move a muscle, that is, to keep absolutely still; not bat an eye or eyelid, in other words, not to show any sign of surprise or concern [10; p. 8]. These colorful expressions are used in English in order to intensify and emphasize the negative language.The purpose of intensification is an attempt to reach the listener (reader) that is why the negative intensification is often used in mass media discourse. Chapter 3. Negative Intensification in media discourse Talking about mass media, we should discuss on the hole the effects of mass media on society. The media virus of the 21st century will influence your opinions, it will eventually begin to tell you what clothes to wear, how to style your hair, how you should look, who you should like and etc. Mass media has the overw helming impact on our lives. Press, television, radio prescribes us how to live. The birth of the newspapers industry brought a new concept of social awareness down to the average working-class family.Technological advances and decreasing paper prices not only helped the newspaper industry flourish but appear other forms of print such as books and magazines. Unfortunately, it was a bitter when the â€Å"necessary evil† of television was introduced to the whole world. It was succeeded in turning many families into a bunch of overweight couch potatoes. The introduction of the Internet completely revolutionized the ways in which we do business. These days you can get practically anything off the Internet. However, mass media plays a big role in our life and affects us more than we think. TV, radio, press reflect the present day life. Every year the influence of mass media is becoming greater and greater.The amount we spend immersing in mass media is not only going to shape who w e are as persons, but it will eventually sever our connection to the real world. To have a major impact on society and compete with TV, for example, titles and names of newspapers have to attract the attention of individuals with the help of a variety of ways: they can be loudly, pathos, contradictory, thought – provoking. Often for such purposes different kinds of intensification are used: the play of words, abbreviation, alliteration, rhymes, assonance, exclamations, parody, repetition and others. Often in mass media we can find quotes from poetry or phraseological units. Poetic language and folklore are characterized by syntactic structures with a value of inducement modality.In journalistic these features of artistic style are used, â€Å" †¦ † (Lesja Ukrainka) – the words of V. Sosyuri, â€Å" ?, †¦Ã¢â‚¬ ¦ † – poetry of Taras Shevchenko, whose poetic language is characterized by inducement sentence modality, â€Å" – !  ». It is obvious that intensification is used in advertising in order to attract people’s attention and make then buy the product. The language of advertising is unconscious. Direct appeal to conscience of a consumer is not only in advertisements of industrial goods. Advertising of goods â€Å"inserts† images of products in subconscious of people and creates their characters, images.Speaking about negative intensification in mass media we can say that this topic wasn’t studied properly and needs more attention, while negation in titles, headlines and names of programmes is very popular, while it catches reader’s attention and makes them interested. In my opinion, the most popular piece of information among the readers of a local newspaper will be the article with the title â€Å"Don’t ever read me†. Frankly speaking, the 87% of people would definitely read the article. While exploring the theme of negative intensification in mass media discour se, I looked through some newspapers to find the use of negative intensification in the headlines or newspaper articles.These are some examples, which can be used to show the importance of negative intensification in mass media: 1. HOW OFTEN DO YOU HEAR YOURSELF SAYING: â€Å"NO, I HAVEN’T READ IT: I’VE BEEN MEANING TO! † [Independent Observer] 2. THOUSANDS HAVE THIS PRICELESS GIFT — BUT NEVER DISCOVER IT! (â€Å"What ‘priceless gift’? Why is it ‘priceless’? If ‘thousands’ have it, perhaps I should have it too. † The â€Å"undiscovered† angle has great attraction. Legions of people are convinced that they possess talents and abilities which others have never discovered. Consequently, their world is unfortunately inclined to underrate or misjudge them. ) [Daily Star] 3. DOES YOUR CHILD EVER EMBARRASS YOU? – NEVER EVER! Direct, challenging, a common circumstance. Brings up a flood or recollections. How can such unpleasant experiences be avoided in the future? Based upon a strong selfish appeal. Parents, are first, individuals; second, parents. The kind of reflection that children cast upon the prestige and self-esteem of their parents is a useful copy angle to remember. ) [Independent Observer] 4. YOU NEVER SAW SUCH LETTERS AS HARRY AND I GOT ABOUT OUR PEARS (Friendly, human, disarmingly ingenuous, refreshingly non-†advertisy† in language. And, of course, the reference to â€Å"such letters. †) [Daily Express] 5. â€Å"LAST FRIDAY†¦WAS I SCARED! —MY BOSS DIDN’T ALMOST FIRED ME! (A human narrative people wanted to read because it did — or could — â€Å"happen to me. †) [Daily Star] 6. No ‘signal of peace' from Syria (The Syrian government has given no â€Å"signal of peace† but could still change its military posture before a deadline, envoy Kofi Annan says). [BBC News] 7. ‘Norway shooter Anders Bre ivik ‘regrets not going further' (Right-wing extremist Anders Breivik, who has admitted killing 77 people during a politically-motivated murder spree in Norway last summer, has been declared sane and fit to stand trial and will probably take the stand to say he wishes he had killed even more people. ) [News 4 The World] 8. U. S. warns N. Korea: Rocket launch means no food aid AT ALL! The White House bluntly warned North Korea on Tuesday that going ahead with a long-range rocket launch would mean an end to planned American food aid to the secretive and starvation-plagued country. â€Å"It's impossible to imagine†). [BBC News] 9. Comedian Jon Lovitz says anti-Semitic prank no laughing matter at all. (Comedian Jon Lovitz is known for making people laugh, but he has expressed outrage at an anti-Semitic high school prank involving maple syrup. ) [Daily Star] 10. I’m NOT NEVER TONGUE-TIED AT A PARTY (Pinpoints the myriads of self-conscious, inferiority-complexed wallfl owers. â€Å"That’s me! I want to read this ad; maybe it tells me exactly what to do about it. As you go along, you will notice how many of these headlines are interrogative ones. They ask a question to which people want to read the answer. They excite curiosity and interest in the body matter which follows. They hit home — cut through verbose indirectness. The best ones are challenges, which are difficult to ignore, cannot be dismissed with a quick no or yes and without further reading, are pertinent and relevant to the reader. Note how many of the ones included here measure up to these specifications. ) [Daily Express] 11. She has even taken court orders to prevent him coming anywhere near her. [The Sun, June 14, 1994]. 12. When a club XV player, I hardly saw any trouble. [ The Daily Mirror, June 10, 1994] 13. I will never see my kids' faces again': Tears of mother blinded by boyfriend who GOUGED both of her eyes out (Tina Nash was subjected to ‘sickening' 12- hour assault while her two children were in home. She was also left with a broken nose and jaw in an attack described as ‘the most harrowing' police had seen the 32-year-old said the worst thing was not being able to see her children. She had suffered abuse at Shane Jenkin's hands before but had helped him get out of jail. Mother of two said she hoped her attacker was not ‘buzzing' at the thought he was the last person she saw Jenkin had ‘Outlaw' tattooed on his arm and was serving a five-year ban from pubs in the area for drunken violence) [The Daily Mirror] 14. I didn't get a chance to tell him I love him': Heartbreak of family as 8-year-old collapses and dies walking to Little League game (An eight-year-old boy suddenly collapsed and died just minutes before his Little League baseball game in Las Vegas. Spencer Melvin was walking to the baseball field with his father Bob and brother Samuel, who were his coaches, when he suddenly fell to the ground. Despite despe rate attempts by his father, who begged Spencer to ‘stay with us' and ‘hang on' as he fought to revive him, the little boy tragically passed away) [The Daily Mirror]. 15. Kill my wife? Absolutely not! I'd take her back tomorrow: Super-rich Tory donor talks to Mail over claims he wanted to kill his ex. At first it seemed nothing more than a sorry tale of a spurned husband seeking revenge on the wife who left him, when steel tycoon Bill Ives admitted on Tuesday he had accepted a police caution for harassing Pearl Adams, a shop assistant, with unwanted phone calls. ) [Daily Express]. 16. Obama does NOT qualify for Buffett tax: Documents show President did not earn enough to be hit with planned 30% tax for millionaires (Declining book sales have meant that President Barack Obama's income has dropped so much that he no longer qualifies for the tax raising ‘Buffett Rule' he has been so eager to tout. In tax returns released by the White House, Obama and his wife Michelle reported income of $789,674 last year, about half of it from Obama's book royalties. It was the lowest salary for the Obamas since 2004, when he wrote his best-selling memoir, ‘Dreams From My Father'. ) [News 4 The World]. 17.Zimmerman did NOT use racial slur against Trayvon Martin, prosecutors now say (Despite what some people think they heard, prosecutors say George Zimmerman did not utter a racial slur in his call to 911 on the night he shot Trayvon Martin. ) [BBC News] The interesting fact that you can notice in these headlines is another way of negative intensification. It is used only in written language and its idea is to highlight the negation in any possible way: to stress, to emphasize, to accentuate or to write it in capital letters as in the example: â€Å"Zimmerman did NOT use racial slur against Trayvon Martin, prosecutors now say†. In such a way the reader’s attention is focused on NOT that intensify the negation. As you can see from examples the most frequently used negative intensifiers are: never, ever, at all, in any way and some others.Thus, syntactic and pragmatic features of negative structures in modern English writing give us reasons to affirm that: †¢ frequency and number of negative structures are not significantly different in mass media discourse, but in the language of journalism as opposed to the language of science, negation does not only performs the function of denying proposal, but also expresses the other speech acts: the refusal, an indication, vigorous intention; †¢ writing style as well as oral language has its own characteristics for using negation too. They depend on the purpose of communication, the relationship between reader and writer and style; †¢ concerning the distribution of NOT and NO, NOT is more frequently used on journalism, than in scientific style. All these conclusions confirm the idea that the language of mass media discourse has more in common with oral speech then wit h scientific style. Conclusions With the analysis of these colourful emphatic negative expressions, this preliminary account of the resources used by modem English to intensify and emphasize negative speech acts is completed.Something that appeared to be simple and straight forward at the beginning turned out to be more attractive and interesting than was originally expected. In spite of this, by no means should this be considered as a conclusive study. lt is just an introductory survey which will have to be developed in further pieces of research. lt is essential that new and larger samples of data be collected as well as more time and attention devoted to each method of negative intensification. The complexity of negation, its importance in the language system and its connections with disciplines such as Logic, Psychology, Sociology and even Mathematics demand an urgent need for supplementary research in the area.No doubt, this will contribute to clarify new features and aspects o f the English polarity system which has been traditionally left aside or examined in purely abstract terms without getting deeper into the actual use of the language. Negative intensification is one of the most interesting categories in grammar. Many scientific papers are devoted to the aspect of negation and intensification. The first mention we can find in the writings of E. Klima, O. Esperson, E. Shendels, V. Bondarenko, V. Komissarov, R. Jacobson and other famous scientists. General history of negative constructions in many languages is characterized by a kind of fluctuations.When the only thing that is left after negation is proclitic structure or even a sound, it is too weak, and there is a need to intensify it by adding some additional words. This word in turn can be understood as an element of expressing negation, and can undergo the same process as the original word. In this way, there is constant alternation of weakening and strengthening; a phenomenon in combination with further tendency of putting negation in the beginning of a sentence, where it may well be omitted, lead to unique effects that can be traced in the example of English language. Summary , ? ? . . : , , ? , , , , ? . , , , . , , , , . ? ? ? , ? , . ? ? ' ? , ? . ? ?. ?. , ?. ? , ?. ?. , ?. ?. , ?. ?. -. , , (?. ?. , ?. ?. , ?. ?. , ?. ?. , ?. ?. , A. M. , ?. ?. ). , ? , , ? - ? . ? , ? , . , ? ? ? ? . References 1. Bolinger, D. : Degree Words. The Hague, Paris, Mouton. 1972 2. Erman, B.. ‘Just wear a wig innit! ’ From identifying and proposition-oriented to intensifying and speaker-oriented: grammaticalization in progress. In T. Haukioja (ed. ) Papers from the 16th Scandinavian Conference of linguistics. University of Turku: Department of Finnish and General Linguistics. 1998 3. Givon, T. : English Grammar.Amsterdam and Philadelphia, John Benjamins. 1993 4. Horn L. Some aspects of negation. – Stanford, California: Stanford University Press, 1978 5. Jespersen, O. : Negation in English and other Languages. Copenhagen, A. F. Host. 1917 6. Kosarev, V. A. Features of function of negation in interrogative sentence, – intercollege. Sat Scientific. Proceedings. – Leningrad: Science, 1986 – 18. 7. Lebedev, V. V. Negative sentences and questions of syntax. M. Progress, 1989 – 160 p. 8. Lowth, R. A short introduction to English grammar : With critical notes. Philadelphia: : Printed by R. Aitken, no. 22, Market Street. 1799. 9. Milroy, L. Language and social networks.Oxford: Blackwell. 1980 10. Paducheva E. V. , Rakhilina E. V. : Predicting Co-Occurrence Restrictions By Using Semantic Classifications In The Lexicon. COLING 1990: 231-236 11. Palacious Martinez I. Negative Intensification in modern English. – A. Coruna: A. Coruna University Press, 1995. 12. Paslavsk a A. Denial as language universals: principles, parameters of operation. – Lviv Ivan Franko National University. John Frank, 2005. – 289 p. 13. Schendels, E. Deutsche grammatik / E. Schendels. – M. : Vysheishaya shkola, 1979 – 397p. 14. Tottie, G. : Negation in English Speech and Writing. A Study in Variation. London, Academic Press Ltd. 1991

Music Appre.

The Strings Introduction Almost every culture in history has featured string instruments as part of their musical life and heritage. However, regardless of their origin, string instruments share one common characteristic: a string stretched between two points to produce the sound. Strings may be plucked, strummed, bowed, rubbed, or otherwise manipulated in order to produce vibration. Although any one of these techniques may be applied to a particular string instrument, different instruments have traditionally been played using just one or two of these techniques.For example, guitars are strummed or plucked rather than played with a bow (i. e. bowed) whereas the opposite is true of the cello or the violin, for which strumming and plucking are used to a much lesser degree. When playing traditionally bowed instruments, string players control dynamics by applying more or less bow pressure and speed to the strings. The ability to produce a high level of volume is particularly important wh en a solo string instrument needs to be heard above a large ensemble, as happens (for example) in a concerto for violin and orchestra.Vibrato, from the Latin vibrare (â€Å"to shake†), is another interesting instrumental technique used by string players. It consists of a quick back and forth movement or rocking of the finger that is in contact with the string, with the intent of producing a fluctuation of pitch for expressive purposes. As with any other type of instrument, string instruments vary widely in terms of size, shape, and number of strings. However, there are groups of string instruments that share similar construction and instrumental technique characteristics.One of these groups is the set of instruments that form the backbone of the traditional symphony orchestra. Comprising the string section of the orchestra, they share the following characteristics: †¢Similar shape and construction. †¢Played with a bow. †¢The body of the instrument amplifies the sound. The Strings From left to right: violin, viola, cello, double bass Four members of the string section The four main orchestral string instruments are (from highest to lowest pitch): the violins (usually divided into two sections, playing individual parts), the violas, the cellos, and the double basses.Each have four strings arranged in order of pitch and may be played by means of a bow (arco) or plucked (pizzicato). Whereas the violin and viola are played with the instrument resting between the shoulder and the chin, the larger cello (or, to give it its full title, violoncello) is placed between and slightly behind the knees facing outwards, and the bulky double bass is played standing up or seated on a high stool. The way we refer to performers of instruments is derived from the name of the instrument itself.Thus, we speak of violinists, violists, cellists, bassists, guitarists, and harpists, to name a few. The harp may be a part-time fifth member of the orchestral strings, although it doesn't share the common characteristics listed above. Audio-Visual Gallery Now, click on the images below to hear the timbre of some well-known string instruments. Acoustic Guitar Picture Courtesy of Yamaha Hollow Electric Guitar Picture Courtesy of Yamaha Viola Picture Courtesy of Graffiti Harp Cello Violin Bass Famous string music Wolfgang Amadeus Mozart Violin Concerto No. in B-flat major, K 207 Samuel Barber Adagio for Strings Peter Illych Tchaikovsky Serenade Melancolique, Op. 26 Johann Sebastian Bach Cello Suite No. 1 in G major William Walton Viola Concerto: Vivo con molto preciso †¢Examine the ways in which sound is produced in string instruments. †¢Examine the characteristics that string instruments share. †¢Differentiate between the four main orchestral string instruments. †¢Define the following musical terms: bow, bowing, double Bass, cello, harp, pizzicato, plucking, string family, strumming, vibrato, violin, viola, violoncello.

Developing Autonomous Practise in Mental Health - Cognitive Behaviour Essay

Developing Autonomous Practise in Mental Health - Cognitive Behaviour Therapy Formulation for Patient in Early Intervention in Psychosis Services - Essay Example The reasons for prescribing MH services to Sandra include disruptive demographic conditions, family conflicts, problems associated with personal life and social influencing factors. During her early childhood period, Sandra had experienced dramatic challenges with her two younger brothers who are 19 and 22 years old respectively. In this regard, it can be stated that the demographic condition of Sandra was also a major factor which turned her to experience significant crisis and made her involved in conducting different unfair acts such as taking cocaine and possession of knives among others at a very young age. The prejudicial acts of Sandra and other members of her family had also led Sandra as well as her mother to spend 24hrs in the police custody. Moreover, breaching of relationship with her boyfriend has also formed depressions that further led towards formation of critical challenges in her life. The social influences as well as contradictive voices of the people can also be c onsidered as major factors that driven Sandra to take mental health treatments or MH services. In accordance with social influences, she was viewed to be accused by the people due to her conduct of irresponsible acts towards her 2 years old daughter. In addition, significant economic crisis, poor demographic condition as well as continuous conflicts in both family and personal life are the primary causes of Sandra that eventually made her to acquire MH services by a greater extent. It is worth mentioning that the MH services are generally prescribed to the users who are mentally depressed and likely to involve in performing various unjustifiable and unwanted acts. The disruptive situations that are faced by the service users such as economic crisis, family conflicts as well as social influences, weak living standard and continuous consumption of abusive drugs among others are likely to be addressed or mitigated by delivering MH services to them (Langan & Lindow, 2004). In various ca ses, it has often been witnessed that the implementation or the application of MH services provide adequate support to the service users in addressing and mitigating several risks that are associated with various critical aspects such as past family conflicts, recent history along with demographic and economic crises (Tait & Lester,

Report which critically assesses the reasons for the success or Essay

Report which critically assesses the reasons for the success or failure of an innovation - Essay Example The process of innovation starts when the product is first conceived and moves towards its realisation. This involves a number of factors that are controllable and certain others that are not controllable. Almost all of the controllable factors are internal to the company. These include project management and implementation from ground zero to creating the product with specific advantages. The controllable factors also include the internal knowledge on the product and the product market, the amount of efforts that the company spends in pre-development activities. There are also a number of uncontrollable factors which are primarily external to the company. These include the changes that come about in the market potential for the product, the market itself and the competitor response to the product development. There are also other factors like the capital requirements and the legal factors which could turn out to be very important when the product hits the market. The aim of this paper is to study a product that was launched in the company. This would analyse the various factors that influenced the launch of this product, both controllable and not controllable. This study would also look at the reasons why the product behaved the way it did in the market and what could have been done in order to rectify these conditions. The final deductions are put down under the conclusion while the rest of the paper carries the initial study and analysis. Product The product identified for this purpose is the launch of the Azotobactor bacterial based bio fertilizer by the company that is being considered. The company launched the product in 1998 in the markets of Europe and Latin America after a pro-longed development effort and observation of how agriculture is practiced in those countries. The company has been selling fertilizers for about 25 years prior to that. As an effort towards test marketing the company did sell some of the products in Bio fertilizer range that they have been selling in UK for six months before going for a full fledged launch of these fertilisers. The study is taken up to cover the entire project till the launch was formally completed in 2004 and the product moved into the maintenance mode. Controllable Factors The developments of any of the products have both controllable and not controllable factors influencing them. In order to analyse the effect of these factors, the history behind the product launch has to be taken note of. This product was launched by a chemical fertiliser company as a new entrant into the bio fertiliser market or the organic fertiliser market. With the increasing tendency of making the fields more and more chemical, with both chemical fertilisers and pesticides, the bio fertilisers were looked at as the future fertilisers. It was expected that these would stand the test of time and would be the best regenerative alternate for chemical fertilisers. With this in mind the company embarked on the mission to launch the bio fertilisers in Europe and in the Latin American markets. They were not the first to bring it, though, the rest of the industry that tried did not meet with specific success either. There was also an imminent need that the company also gets into this ban d wagon. There were a number of products which were being called the bio fertiliser

The Tower of Pisa Assignment Example | Topics and Well Written Essays - 750 words

The Tower of Pisa - Assignment Example Originally, it was believed that the famous ancient architecture and designer, Bonanno Pisano, was responsible for it. However, recent discoveries and deep studies tend to point at Diotisalvi as the true designer. This has been attributed to the fact that it was him who is responsible for other bell towers located across the city and the country at large. However, this belief seems to be countered by the fact that the structure does not bear Diotisalvi’s signature, something that is common in all towers designed by him. The tower took approximately two-three hundred years to be completed (Harris, Nd, pp. 1-3). The initial construction of the â€Å"tower of Pisa† began in 1173 AD, â€Å"after Donna Berta Di Bernardo, a widow resident of Pisa, donated sixty silver coins towards the local cathedral, to be used in the construction of a new bell tower base† (Soniak, 2011, p. 1). The construction work got underway, after the perfect location for the tower had been identified. It is worth taking note that the initial intention behind the building of this tower wasn’t for it to be tilted as it is structured today. The designers had intended for a perfectly vertical bell tower, but due to unforeseen circumstances, a terrible mistakeperhaps, the tower lives to be one of the most celebrated monuments in history. (Palestro, Nd, p. 1) During the construction of the tower, white marble stones were used as the main construction materials. These marbel stones were quarried from the mountains around the city of Pisa, and where transported to the site by the local citizens, who were the main source of labor for the construction (Krystek, 2012, p. 1). However, upon completion of its third floor in 1178, problems began to emerge. The constructors realized that the structure was slightly leaning towards the North West at an angle of 0.2 degrees. This was due

The analysis of the business strategies of Gene one Research Paper

The analysis of the business strategies of Gene one - Research Paper Example Moreover frequent changes in leadership in the Food and Drug Administration have further increased investors confidence in the same. Thus the board has made it a point to increase the company’s growth target by 40%. However this is not possible to happen without the company being made public in the coming three years. However, this is not free from some hurdles. It involves costs in the form of IPO capital for the new developments, costs in the form of advertisements and huge marketing expenses to retain success in the market. There is also an issue that investors have been becoming increasingly cautious about the biotech investments because of a prevailing scandal in human genome sequencing. Despite of the fact that it is a different company this is sure to create negative publicity for the industry at large. This would have to be overcome by showing that it possessed the leadership capacity and technology which was required to operate in future. Stakeholder Perspectives/Ethi cal Dilemmas The idea was to develop two new breakthrough technologies along with the development of six new and innovative products which would be based on the current technology. However, this would necessarily mean need for new technical expertise and skills which would consequently make the prevailing human expertise obsolete and redundant and this would consequently have impact on the employees in the organization. Changing the technology application and usage might call for job cuts and company downsizing. However, the situation would confront with certain ethical dilemmas and constraints. Job cuts would spoil the reputation of the company largely and abrupt changes in the present job structures and... The paper throws light on considerable opportunities for growth considering the high growth phase of the industry segment that the Gene One operates. However, in order to realize the ambitious goals of the company it is very essential to ensure organizational excellence. This calls for effective leadership skills on the part of the leader of the organization. The business leader must essentially have the vision and long term planning skills in order to ensure business growth. The leader must follow a democratic approach in dealing with the employees. This would ensure participation from all the quarters of the organization that would instill greater trust and confidence among the employees. In addition to this effective leadership in the organization would also ensure greater job satisfaction that would lead to motivation among the employees of the organization. This is very important as employees or the human resources are the ultimate assets for any organization and the success of an organization is highly dependent upon the performance of the workforce. Finally, there should be careful planning and co-ordination as well as risk management techniques that can help in monitoring and evaluation. An effective leader must also ensure complete responsibility of the entire project so as to ensure long term sustainable competitive edge for the organization in the long run so as to help make Gene One a corporate giant as well as a formidable brand in the global market and help maintain sustainability and profitability in the long run.

The Leader Affects the Outcome of an Ethical Situation Essay

The Leader Affects the Outcome of an Ethical Situation - Essay Example The health provider and any other concerned person must respect any decision by the patient. The case of Eduardo Rosas Cruz, a 25-year-old tuberculosis patient, is an example of a patient that refused treatment, according to the principle of autonomy. The man who is from the northern California disappeared immediately he was diagnosed with tuberculosis (Fauria, 2014). He was arrested and taken to a medical center and kept under guard. The leader who is the health care provider influences the outcome by ordering the patient to remain in a hotel room under isolation. The patient violated the orders and escaped leading the health providers worried about the security of the uninfected. As a nurse leader, I would create a quarantine room in the hospital for infectious diseases such as tuberculosis and offer quality services for those quarantined. The action will help the patient to feel comfortable and recover fast. I would also ensure that any other patient diagnosed with a similar disea se undergoes thorough counseling in the psychiatry department. American Nurses Association,. (2015). Short Definition s of Ethical Principles and Theories Familiar Words. What do they man. Retrieved 25 May 2015, from http://www.nursingworld.org/MainMenuCategories/EthicsStandards/Resources/Ethics-Definitions.pdf Fauria, K. (2014). Arrest Warrant Issued For Santa Barbara TB Patient. The Washington Times. 26 May 2015, from

Stockwell Street, The Business Case for Sustainability Research Paper

Stockwell Street, The Business Case for Sustainability - Research Paper Example Environmental concerns relate to aspects of ecology and physical surrounding (Vallero 2008, p. 98). In sustainability, the project should enable the current entities to achieve their objectives without compromising on the quality of lives of future users of the given structures. Environmental conservation, social well being and intergenerational equity are possible objectives as a country achieves economic potential within the resource base. The most essential aspect of environment, as pertains to the construction industry, is the resource base for construction. Construction involves employment of natural elements such as timber and soil. In the end, uncontrolled use of timber would lead to the depletion of forests. It is vital to exercise control or seek for alternatives of timber in construction. A sustainable construction project would seek for a strategy that minimizes on the use of timber. A related environmental concern relates to water use. The new structure should incorporate a construction strategy that aids water harvesting and preservation. The project has constructive options that could lead to sustainability. To begin with, the project has initiated strategies of managing thermal performance. The structure should have proper control of heat and cold in order that it protects the given buildings from destruction by expansion and contraction of a building’s components (Clark 2010, p. 76). In addition, the proposal has indicated plans of incorporating rain water recycling and harvesting systems. This strategy is beneficial in the sense of cutting down on the schools’ cost of water. Rain water is a free resource that only leads to incurring of costs in its harvesting. In the end, the initial costs would be spread in the subsequent years until they become significant. In close relation to this, the sustainability options would involve use of bio-fuels. It is notable it is less costly to construct bio-fuel energy systems in the particular s tructures. However, they cut down on the general costs of energy in the school. However, this proposal has its constraining aspects. To begin with, it consumes significant time and labor to put up a bio-fuel system. In addition, the system has several hitches that drag a project for a substantial time. Other strategies entailed building monitoring and management. Additionally, there were proposals of evaluating buildings on evacuation of occupants. It is not a feasible strategy to wholly use bio-fuels in the energy system of a school. However, bio-fuel energy system is feasible for the lighting system of school since it utilizes low energy (Brebbia 2012, p. 102). An additional strategy relates to use of solar power systems. CPV systems will be strategies of providing clean power that does not require use of oil fuels in their generators. However, such systems have to possess high ability for generation of power. In addition, the plan would involve the employment of readymade concret e that do not consume higher amounts of cement and sand. In addition, glass fibers are strong are robust support systems that replace the use of timber. The core place of consideration, as pertains to energy use, would relate to the schools’ IT systems. The advent of a technological revolution has triggered substantial use of electricity and other forms of energy. However, electricity would be of critical concern because it is a convenient form of energy

Violence in Schools Essay Example | Topics and Well Written Essays - 2000 words

Violence in Schools - Essay Example Whether public or private, unfortunately, the rate of violence is schools is escalating. "School violence exists along a lengthy continuum, at one end marked by minor incidents involving everyday fighting, name-calling, bullying, and minor property destruction and at the other end marked by extortion, rape, homicide, and mass murder." (Gerler and Gerler, 2004, pg. xxxii) To asses the current problem of violence in schools it is necessary to know how big the problem is. According to the Federal Bureau of Investigation the statistics for violence in schools and colleges reveals that "Of the 17,065,074 incidents reported through the NIBRS by law enforcement from 2000 to 2004, 558,219 (3.3 percent) occurred at schools." (Noonan and Vavra, 2007) The most offenders belonged to the 13 to 15 age group and the next highest number of offenders was in the 16 to 18 age group. "By looking at only those offenders for whom the age was known, offenders 18 years of age or younger were 4.5 times more likely to be involved in crime at schools than older offenders." (Noonan and Vavra, 2007) Looking at offenders according to gender it was presented that males were more likely to be offenders than females at a 3.3 ratio. In categorizing according to by race, "white offenders accounted for 71.1 percent (280,178); black offenders, 27.4 percent (107,878); and all other race s combined, less than 2 percent (6,117)." (Noonan and Vavra, 2007) Another factor important in understanding the reason why these crimes exist is to examine 'victim-to-offender relationship'. "By far, the relationship type most often reported for crime in schools was Acquaintance, with 107,533 instances occurring during the 5-year study period." (Noonan and Vavra, 2007) All of these statistics combined give us perspective into the current problem of why school violence takes place. It helps us target middle school and high school going children as the group of people who need most attention in battling this type of violence. It also reveals pertinent facts related to gender, race and relationship issues when violence is inflicted. Recently, the issue of violence in school has been getting a lot of attention from the media. The first big incident related to school violence committed by the generation Y's is Columbine where two students went around on a shooting rampage killing about 13 students and a teacher. The incident kindled a huge debate over the use of guns in America and became the inspiration for director Michael Moore documentary Bowling for Columbine. According to psychologist Arnold Lazarus violence occurs due to several reasons once of which is behavior. This aspect of his theory discusses the fact that certain kinds of behavior receive attention. "Extraordinary misbehavior, for example, often elicits significant attention from peers, from teachers and school administrators, and -in especially noteworthy cases- from the media." (Gerler and Gerler, 2004)On the other side of the coin, accomplishments in academia are sometimes not given as much importance. In other words, although school accomplishmen ts get attention they are

Indus valley civilizations Essay Example for Free

Indus valley civilizations Essay The Indus Valley civilization is an ancient civilization that prospered along the Indus River and Ghaggar-Hakra River in present day Pakistan and India. The Indus valley civilization is sometimes called the Harappan Civilization in reference to the first excavated city called Harappa. The Indus Valley civilization was discovered in the 1920s. The existence of the Indus Civilization is only proved by excavations and maybe some Sumerian writings, e. g. The Mehulan, which is said to correspond with Indus Valley civilization. The Indus Valley Civilization extended from Balochistan to Gujarat, with an upward reach to Punjab from east of the river Jhelum to Rupar on the upper Sutlej. Coastal settlements extended from Sutkagan Dor in Western Baluchistan to Lothal in Gujarat. Besides the western states of India, the Indus Valley Civilization encompassed most of Pakistan. An Indus Valley site has been found on the Oxus River at Shortughai in northern Afghanistan, at Sutkagen dor (Western Baluchistan, Pakistan), at Mandu on the Beas River near Jammu, and at Alamgirpur on the Hindon River, only 28 km from Delhi. Indus Valley sites have been found most often on rivers, but also on lakes, the ancient sea-coast and on islands. There is no documentary evidence that the Indus civilization really existed. What is known of it is the archeological evidence. The assumption that a civilization once existed and prospered in that valley is based on what was found there at the at the excavation sites. It is a well known fact, through out history, ancient Civilizations always started along the banks of rivers or water bodies. Archeologists create theories out of their findings. Most of the artifacts found on archeological sites are explained away with out any substantial recorded facts to back their explanations. The discovery of the Indus valley civilization proves that indeed there has been some human presence around there but the question is: is the Indus valley civilization exactly what we are being told it is today? Are the facts acceptable for scholarly pursuits? It has being recorded that the Indus valley civilization had elements of urbanism such as advanced sewerage systems, dockyards, warehouses, granaries such as we have today. One could clearly conclude from these facts that a great form of civilization indeed existed which might be the basis of what we have today. The lack of authoritative and verifiable written materials on the Indus civilization makes it very difficult to study. This is because the proof of it does not exist in writing in the first place so that at least they can serve as other sources for referencing when in doubt. Good scholarly conclusions can only be drawn from authentic facts which can be proven over time and this is not a very strong point of the Indus civilization.

Kpop and Hong Kong Teenagers

Kpop and Hong Kong Teenagers Introduction I want nobody, nobody but you. I want nobody, nobody but you No matter you are a Korean mania or not, you must have heard this song somewhere before, as its great popularity among Hong Kong teenagers. Korean pop music (K-pop), which attracted much debate in the past several years, is considered as a part of Korean wave. One issue that the success of K-pop is merely due to the Korean drama effect (à ¥Ã‚ °Ã‚ Ãƒ ©Ã… ¸Ã¢â‚¬Å"à ¥Ã…“†¹Ãƒ ¦Ã‚ µÃ‚ Ãƒ ¨Ã‚ ¡Ã…’à ©Ã… ¸Ã‚ ³Ãƒ ¦Ã‚ ¨Ã¢â‚¬Å¡Ãƒ ¦-†¡Ãƒ ¥Ã…’-à §Ã… ¡Ã¢â‚¬Å¾Ãƒ §Ã‚  Ã¢â‚¬ Ãƒ §Ã‚ ©Ã‚ ¶, 2009). Research done in Korea has indicated that the success was bolstered by anti-Japanese sentiment, government subsidizes and outstanding dancing ability (Cho, H. J., 2005). Other points to the great diversity of music genres (à ¦Ã… ¾-à ¦Ã‚ ¬Ã‚ £Ãƒ ¨Ã‚ «Ã‚ ­, à ©Ã¢â€ž ¢Ã‚ ³Ãƒ ¥Ã‚ ·Ã‚ §Ãƒ ©Ã¢â‚¬ ºÃ‚ ©, à ¨Ã¢â‚¬ËœÃ¢â‚¬ °Ãƒ ¤Ã‚ ¾Ã‚ Ãƒ ¥Ã‹Å"†°, 2010). The debate, however, has missed an important focus: Hong Kong teenagers di ssatisfaction with the Hong Kong music industry. While people keep admiring the others advantages without introspection what self lacks, it may likely lead to providing a chance for others to step in. The paper aims to argue that K-pop captivated Hong Kong teenagers as a result of dissatisfaction with the current Hong Kong music industry due to several inadequacies of the current Hong Kong music industry: lack of diversity of song genres, creativity and music TV programs. The paper is divided into five sections. Following the introduction, in Section 2, some background information of K-pop and its progress will be introduced. Section 3 then focuses on the reasons of popularity of K-pop among Hong Kong teenagers. Section 4 tries to discuss how Hong Kong can emulate this successful invasion. The paper concludes with a reminder for Hong Kong people not to repel the strengths of K-pop, but to absorb them into our own Hong Kong style. Section 2 Background Korean pop music became fashionable throughout East Asia and Southeast Asia in a phenomenon commonly dubbed Korea[n] Wave (Pease, 2006). K-pop is considered as a segment of Korean wave. Besides K-pop, there are TV dramas, movies, fashion and etc. In the past several years, there are continuously many discourse on this since its abrupt and comprehensive descent upon the other Asian countries with a systematic and tactical plan (à ¦Ã‚ ¢Ã‚ Ãƒ ¦- ­Ãƒ ¦Ã‹Å"Ã… ½, 2003). K-pop in fact could not the most representative item that spread Korean wave abroad, but TV dramas. If we trace the history back to the first Korean product that appeared in Hong Kong, that is the drama named Star in my heart in 1997. The drama obtained instantaneous popularity among Hong Kong people (Hyun, O. S., 2004; Cai, J., 2008). With the increasing popularity of Korean dramas, many people started curious about Korea and hence expanded the Korean wave to K-pop. The formation of popular music industry is quite different. In Korea, popular music industry tends to produce music groups rather than solo singers. However, in Hong Kong, popular music industry tends to produce solo singers. Thus it is fairly easy for K-pop to step in if Hong Kong teenagers seek substitutes. Section 3 In Hong Kong, with an increasing number of K-pop is imported and broadcast through two main broadcasting companies, the awareness of K-pop among Hong Kong people is booming. Ringtones in Korean songs, following the news of K-pop singers and watching K-pop TV programs could be considered as the typical characteristics of K-pop mania, Hahanzu in Mandarin. The proportion of K-pop mania in Hong Kong keeps rising rapidly. In the following, the reasons why K-pop is able to penetrate into Hong Kong will be introduced: (1) Great diversity of song genres; (2) Outstanding dancing ability; (3) Korean government subsidizes; (4) Anti-Japanese sentiment; (5) Drama effect original soundtracks; (6) Dissatisfaction with the stagnant Hong Kong music industry. Great diversity of song genres In K-pop, many different sorts of music style can be easily discovered, from ballad to techno, classic to rock, and even the traditional Korean music has also intermixed in the current K-pop. As the traditional Korean music contains diversified music elements and special cultural features, it gave a consolidated ground for the development of the K-pop. Moreover, after the Korean War, as South Korea became more liberal to the culture from foreign countries and frequently interacts with United States, a constant flow of western culture and instruments have been penetrated into South Korea. As a result, with the integration of Western and Korean music, diversified song genres were developed and eventually turned into the Koreans unique style of music (Sung, 2008). For that reason, it is easy for current K-pop to be accepted and liked by anyone in the world (à ¥Ã‚ °Ã‚ Ãƒ ©Ã… ¸Ã¢â‚¬Å"à ¥Ã…“†¹Ãƒ ¦Ã‚ µÃ‚ Ãƒ ¨Ã‚ ¡Ã…’à ©Ã… ¸Ã‚ ³Ãƒ ¦Ã‚ ¨Ã¢â‚¬Å¡Ãƒ ¦-†¡Ãƒ ¥Ã…’-à §Ã… ¡Ã¢â‚¬Å ¾Ãƒ §Ã‚  Ã¢â‚¬ Ãƒ §Ã‚ ©Ã‚ ¶, 2009). However, as Cho stated, the Korean group music industry is in fact a duplicate of the United States (2005). This might be true when Western music first flew into Korea. Nevertheless, in the current situation, K-pop has already generated its own manner by absorbing and then reforming the features of Western music. Combining varied music elements together, K-pop, therefore, provides a fresh and distinct impression comparing to other countries music. Outstanding dancing ability The rise of K-pop is, secondly, advanced by the Korean singers outstanding dancing ability. In response to the question why Korean music attracted you, half of the interviewees replied with the same reason that Korean singers have outstanding dancing ability and deeply impressed them when Korean singers perform a live show. During 90s, the Korean music industry abounded with dance music and many people greatly enjoyed this kind of music, which lead dance music climb up to the peak and spread abroad. As Sang stated, [G]roups, such as NRG, Baby Vox, S.E.S. and Shinhwa began to penetrate China, Hong Kong and Taiwan(2006). The great success of dance music provided a consolidated ground for development of contemporary K-pop, which is still principally occupied by dance music. Therefore, audience could have more chance to enjoying singers dancing. On the other hand, those singers also ought to raise their dancing strength to survive. In order to survive, long training period is necessary for being a singer in Korea. Normally, if someone would like to be a singer in Korea, he/she have to pass an audition and then receive several years of training organized by the company in terms of dancing, singing, instruments, and etc. Training of dancing is the part that will never omit because dance music occupies a great proportion of K-pop. Therefore, singers in Korea, almost everyone, are possessed of great strength of dancing. According to Seo, with outstanding dancing ability and a country that a number of people enjoy dancing, Korean dance music could be exported to the world successfully (2002). Subsidies from Korean government Subsidies offered by the Korean government is another reason that bolstered Korean pop music groups captivate Hong Kong teenagers.The subsidy policy was trapped and launched internally in South Korea before 1996. However, as times goes on, in order to recover from the economic downturn, the government tried to revise the subsidy policy to support producing and exporting Korean cultural products, which became more extroversive to other countries (2003). Hence, with the great support by the government, pop music groups or their music companies could produce songs or other related products without any worries and have a more smooth way to export their productions. Furthermore, as Cho stated, the [Korean] government moved quickly to increase the national culture industrys budget, to station government specialists in large cities in China and elsewhere and to set up a hall of the Korean Wave (2005). When the government noticed that great benefits could be made from exporting the cultural products, it speeded up to advance the progress of internationalization of Korean culture, which thus provided more resource for Korean pop music groups to entre other countries industry. Anti-Japanese sentiment Another factor that boosts the popularity of K-pop in Hong Kong is the anti-Japanese sentiment, which has been discussed in many articles regarding discussions on Korean Wave (Cho, 2005). Japanese cultural flow has entered into Hong Kong for many years. Before the widespread popularity of K-pop in Hong Kong, Japanese pop music groups were the most popular foreign culture. 19th century could be said as the peak period of the Japanese culture. However, with weary of the long-lasting Japanese culture, Hong Kong people started seeking something new, something different from Japanese. Therefore, started from 20th century, as Korean cultural product were broadcast or sold in Hong Kong, the popularity of Japanese culture declined. Nevertheless, some people indicated that it will not disappear completely. Cultural proximities Another reason is that similar cultural background and appearance brings people cordial feeling more than westerners. As globalization develops and cultural exchanges become more and more frequent, Asia is no longer dominated by American popular culture. Asians are choosing things that are more culturally similar. (Cai, J., 2008). In many aspects, it is obvious that there are many similarities between Hong Kongers and Koreans. For instance, we celebrate the same festivals such as Lunar New Year and Middle Autumn Festival and also the same ideology Confucianism that has been rooted in both Hong Kong people and Koreans mind. Besides, both places were also colonized by Japan and received great influence from Japanese culture. Drama effect original soundtracks The following reason is that the songs which come along with TV dramas generated people curiosity and interest on K-pop. In every drama, there must be at least one theme song. Almost all the hit dramas in Hong Kong, the theme song will also gain great popularity without any additional promotion but the drama itself only (2009). Once the drama succeeds, a chain reaction would normally occur. In other words, a popular drama would bring its theme song popularity too. Therefore, there could be a good chance for those, who never listen to K-pop before, get to know K-pop. Dissatisfaction with the Hong Kong music industry The last but the most important reason, that previous research and studies have missed, lies on Hong Kong teenagers dissatisfaction with the Hong Kong music industry. Normally, while people keep pointing out and admiring the others strengths, it may likely lead to less reflection on their own. Without introspection what self lacks, no progress would be made. It, hence, could be doubtlessly bombarded by the others. The Hong Kong music industry now is exactly in that situation. When K-pop was penetrating Hong Kong, the Hong Kong music industry just kept praising K-pops strengths but did not act to fight against the huge constant flow of K-pop. It, hence, is doubtlessly bombarded by K-pop. Nowadays, K-pop or other related products could be easily discovered everywhere. There are three inadequacies of the current Hong Kong music industry that contributed to dissatisfaction: lack of diversity of song genres, lack of creativity and lack of music TV programs. Firstly, the Hong Kong music industry contains few song genres. Lack of diversity of song genres could not satisfy all people in Hong Kong, which lead people seek their flavor in other countries. Secondly, lack of creativity Moreover, according to the innovation ranking of Hong Kong among the world is 23 only, lagging behind Korea, Japan and Singapore (2010), which implied that lack of creativity is another inadequacy. Lastly, lack of music TV programs Section 4 As the influence of K-pop is increasing day by day, if the Hong Kong music industry still does not act to contend with. Therefore, Hong Kong has to enhance the competiveness of our own industry to emulate this successful invasion. The first thing we should do is refer to the success of K-pop, learn the strengths and even try to duplicate it. Intermixing with our style, Section 5 Conclusion K-pop, a part of Korean Wave, successfully penetrated Hong Kong, especially among teenagers due to several reasons: great diversity of song genres; outstanding dancing ability; Korean government subsidizes; Anti-Japanese sentiment; Cultural proximities; Drama effect original soundtracks; and the main reason: dissatisfaction with the stagnant Hong Kong music industry.

John Wayne Gacy Essay -- essays research papers

John Wayne Gacy was born in Chicago, Illinois on March 17 1942. Gacy had an uneventful childhood up until the age of eleven. While out playing he had been struck on the head by a swing. Subsequently he suffered fainting fits for many years. Gacy graduated from business school and went on to work as a shoe salesman for the Nunn Bush shoe company. Gacy met and then married work colleague Marilynn Myres in 1964. The marriage ended when Gacy was imprisoned for ten years at a correctional institute in Waterloo, Iowa for various sex and violent crimes against young men. In 1971 Gacy was arrested again for trying to rape a teenage boy. John Wayne Gacy was married for the second time in 1972 to Carol Hoff. He set up a business as a renovation contractor at this time. This marriage also ended partly because Carol was frightened of he husband's temper. Despite all this Gacy worked very hard at trying to be liked. He was an enthusiastic member of the Junior Chamber of Commerce as "Pogo the Clown" a children's entertainer. Gacy would use his contracting business to attract young men eager for work, many of whom were subjected to rape. Thirty-three of who lost their lives. At nine o'clock on the evening of 11 December 1978, fifteen year old Robert Piest went to a chemist's shop in his home town of Des Plaines, Illinois. He was going to see a building contractor who was working in the shop about a holiday job. Robert Piest was supposed to go straight home, where his family was holding a birthday party for his mother. When Robert had not arrived home by 11:30pm, his family contacted the police. Police investigating the case learned that the contractor hired by the shop was in fact John Wayne Gacy a name not unfamiliar to them. Gacy had been reported earlier in the year by a 27-year-old man named Jeffery Rignall. According to Mr. Rignall's story, a plump man with a flashy car had approached him. The man invited him to join him in the vehicle to smoke some marijuana. Once in the car the man pushed chloroform soaked handkerchief into Rignall's face and drove him, unconscious, to a house where he was beaten with whips and raped. Rignall regained consciousness then next morning where he had been dumped in Lincoln Park. In lieu of the fact that Rignall could not give them much information, the Police were unable to be of much help. In fact even wh... ...covered in the Illinois River. His body had supposedly been lodged somewhere along the river making it difficult to find his body. However, strong winds must have dislodged the corpse and carried it to the locks at Dresden Dam where it was eventually discovered. Autopsy reports on Piest determined that he had suffocated from paper towels being lodged down his throat. The family soon after filed a $85-million suit against Gacy for murder and the Iowa Board of Parole, the Department of Corrections and the Chicago Police Department for negligence. Police investigators continued to match dental records and other clues to help identify the remaining victims who were found on Gacy’s property. All but nine of the victims were finally identified. Gacy made three confessions, but declined to testify at his trial for murder. The Jury who tried him were told by a psychiatrist that Gacy was suffering from a personality disorder that did not amount to insanity. Seeing this, on the 13 March 1980, Gacy was sentenced to life imprisonment, but this was changed to a death sentence. Just after midnight on 10 May 1994 Gacy was executed by lethal injection at Stateville prison in Joilet, Illinois.

Time Capsule :: essays research papers

I would choose â€Å"A Rose For Emily† by William Faulkner and â€Å"Shiloh† by Bobbie Ann Mason to be put in a time capsule to be unearthed 100 years from now. Because â€Å"A Rose For Emily† was written in 1930, and â€Å"Shiloh† was written in 1982, I think that considering the two stories side by side would provide an interesting contrast between lifestyles of the early and late 20th century. By comparing setting and characterization in these two stories, people 100 years from now could get a feel for some of the things that have changed during the course of the 20th century and some of the things that have not.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"A Rose for Emily† and â€Å"Shiloh† are both set in the South, and both take place during times of change. In â€Å"A Rose for Emily,† the Grierson house was located on what had once been the â€Å"most select street† (80) but as the town changed the house had become crowded by â€Å"garages and cotton gins† (80). During the course of the story, the town of Jefferson gets its sidewalks paved, and free postal delivery is made available to all the residents. Emily, who â€Å"alone refused to let them fasten the metal numbers above her door,† (85) for the purpose of postal delivery, also refused to acknowledge the passage of time in any other way. The character of Leroy in â€Å"Shiloh† is much the same as Emily in that he fears and dislikes the changes brought by the passage of time. In the story â€Å"Shiloh,† Leroy notices with uneasiness that â€Å"subdivisions are spreading across western Kentucky li ke and oil slick† (69) and that â€Å"the farmers who used to gather around the courthouse square on Saturday afternoons to play checkers and spit tobacco juice have gone† (69). The â€Å"grand and complicated† (70) houses of the new subdivisions depress Leroy, and his wife Norma Jean thinks that the log house Leroy longs to build would be â€Å"inappropriate here in the new subdivisions† (70).   Ã‚  Ã‚  Ã‚  Ã‚  It would be interesting for people 100 years from now to compare the characters of Emily Grierson, Homer Baron, Leroy Moffitt, and Norma Jean Moffitt, and also it would also be interesting for them to compare the relationships between the two couples. Emily, who in some respects was a typical woman of her day, was dominated by the wishes of her father as a young woman, and later her treatment at the hands of Homer Baron became the main issue of her life.

Cultural Awareness and Competence Essay

Cultural awareness and competence refers to the ability of an individual to postpone judgment and prejudice toward other people based on their religious background, race or ethnicity, sexual orientation or gender, age, and such, and also one’s capability of understanding, accepting, and even adapting to unfamiliar culture, points of view, beliefs, ideologies, traditions, etc. Raising one’s cultural awareness and competence requires allocating time and exerting effort in learning and understanding the concepts of multiculturalism or cultural diversity. For instance, developing specific learning goals and a plan of action is an excellent start to promoting cultural awareness. My desire to raise my cultural awareness of two specific groups, particularly homosexuals and individuals belonging to the black population, require that I set personal learning goals and a plan of action that will guide how I am going to go about the process of learning and understanding culture based on race, ethnicity, and sexual orientation. For this particular case, I believe that two of my learning goals should include reviewing the history of the African-American people, particularly the reasons why they are being discriminated upon, as well as the unfamiliar cultural practices and traditions and the meaning and significance that deepens or intensify their culture, and understanding the personal sentiments and emotions of homosexuals in order for me to recognize where they are coming from and be able to empathize with them in the process regarding their unfortunate situation especially when it comes to being judged or discriminated because of their sexual orientation. In order for me to realize the aforementioned learning goals, I plan to conduct research by reading books, magazines, newspaper articles, journal publications, research studies, online articles, and such, about black people and homosexuality. Moreover, I feel that there is a need for me to socialize with individuals belonging to the African-American culture and homosexuals in order for me to obtain first-hand information about their sentiments, experiences, knowledge, and such. I believe that through my willingness and determination to immerse myself into the African-American culture and the world of homosexuality, I will be able to promote cultural awareness simply by being conscious of the issues that they burden themselves with. EXODUS International is an online website that discriminates against homosexuals. It is a religion-based organization that provides assistance for individuals who want to â€Å"leave homosexuality. † The organization subtly reiterates that homosexuality is against the will and the word of God and that â€Å"leaving homosexuality† is a way for individuals to live a better life according to what God wants for His children. Moreover, within the lines of EXODUS International’s mission and objectives, the organization clearly mentions that homosexuals will not be able to live a fulfilling and holy life. (EXODUS International, 2005) The blog â€Å"Stuff White People Like† is an online website that discriminates against African-Americans simply because the site is devoted to discuss issues that generalize on the likes and dislikes of white people. The website lists more than one hundred things that white people like. I believe generalizing and labeling things or situations as something that is true or amenable only for a certain race is close to prejudice and bias since one is limiting these things and situations to a particular race only despite the fact that other individuals from diverse racial backgrounds may share the likes and dislikes of white people. (Stuff White People Like, 2009) I can honestly say that I am non-judgmental or prejudice in any way against any group of people in society depending on their race, ethnicity, religion, age, sexual orientation, gender, and such. I am also proud to say that my parents raised me well. Although my family is American and adheres to Christianity as a religion, we do not judge other people from different racial backgrounds and religions. Because of my parents and family, I was able to understand that people are different from each other, and although we are different, I do not have the right to judge other people because of it. Moreover, I understand that people have different frames of mind or worldviews and we see things and situations differently. Handling the matter only requires respect and acceptance and the understanding of cultural diversity or multiculturalism. Judging from my self-assessment of my cultural awareness and competency, I believe I will be able to uphold moral and ethical principles in my profession, especially with issues that concern multiculturalism. Perhaps the only challenge that I would have to face is how I am going to develop and increase my cultural awareness to cope with multicultural trends and new information. References EXODUS International. (2005). Thinking of Leaving Homosexuality? Retrieved January 7, 2009, from Exodus International. Website: http://exodus. to/help/? option=com_content&task=view&id=327&Itemid=147 Harvey, C. & Alard, M. J. (2008). Understanding and Managing Diversity, 4th Ed. Prentice Hall. Stuff White People Like. (2009). Retrieved January 7, 2009, from Stuff White People Like. Website: http://stuffwhitepeoplelike. com/