Task3 submitted Essay

Task3 submitted Essay Task3 submitted Essay Task 3 – Managing Products & Services eBusiness/QRT2 May 31, 2014 Anthony Duran Brighter Day Productions Site Map About Facebook Twitter Social Media Pinterest Blog Homepage Event Services Weddings Images/Text Corporate Images/Text Social Images/Text Family Images/Text Current Year Images/Text Annual Conference Ima Previous Years Registration Special Events Products Contact Annual Award Images/Text Nominations Store Shopping Cart Check-out Brighter Day Productions Site Design Mock-up As per the recommendation, the website enhancements include adding the terms â€Å"event planning† for improved Search Engine Optimization (SEO), adding links to social media sites and blogging. It was also recommended that BDP offer products to sell online. Therefore, an online store and shopping cart were added, too. Additional graphics are recommended so potential customers can see what they can expect from BDP. Home page: A new logo design was recommended. The owner is working with a graphic artist to design a new logo. A slideshow banner can run by default. A small page edit should allow the owner to change the banner to highlight upcoming events as a way to increase promotion. Event Planning Services: the term event planning will draw more hits and optimize searches driving more potential customers. Each photo is a link to more graphics and brief text descriptions Products: It is recommended that BDP provide several standard products used when planning parties for the do-it-yourself hosts. Using the basic terms will also enhance keyword searches leading to the website. Each photo is a link to the actual product BDP can rent or sell. Brighter Day Productions Site Development & Maintenance Included Components Hosting Vendor Initial Cost Maintenance Comments Cost $0 set-up $79/mo Shopify Professional (2014) Domain Registration 1st month payment$79 Domain Transfer Contracts are month-month as a standard, but can sign-up for an annual or biannual contract. Credit card payment fees: ï‚ · ï‚ · Website Builder Shopping Cart Online: 2.5%+$0.30 Swipe: 2.5% Additional 1% transaction fee if using an outside payment gateway SEO SSL Certificate 5GB File Storage Mobile Site Reports 24/7 Support Merchant Account/ Payment Processor PayPal Payments Advanced (2014) $0 set-up $5/mo Per Transactions fees: ï‚ · 0-$3K/mo=2.9%+$0.30, ï‚ · $3-10K/mo=2.5%+$0.30, ï‚ · $10K/mo=2.2%+$0.30 American Express – 3.5% No early termination or downgrade fees, if sales $3k/mo Free Card reader available for onsite transactions (additional fees apply) International sales – additional fees apply from 2.9-3.9%+$0.30 (dependent on transaction amount – calculator available online) After discussing the various website development options with the business owner, a decision was made to go with Shopify over GoDaddy. She chose Shopify because she felt it provided the most options and flexibility at an affordable price. The owner was able to chat with an online representative and ask various questions for clarification. This was a big sell point for the owner because attempts to talk with the other vendor was not a simple. Another reason

How to Find the Symbol of an Ion

How to Find the Symbol of an Ion This worked chemistry problem demonstrates how to determine the symbol for the ion when given the number of protons and electrons. Problem: Give the symbol of an ion that has 10 e- and 7 p. Solution: The notation e- refers to electrons and p refers to protons. The number of protons is an elements atomic number. Use the periodic table to find the element with an atomic number of 7. This element is nitrogen, which has the symbol N. The problem states that there are more electrons than protons, so we know the ion has a negative net charge. Determine the net charge by looking at the difference in the number of protons and electrons: 10 - 7 3 more electrons than protons, or a 3- charge. Answer: N3- Conventions for Writing Ions When writing the symbol for an ion, the one or two letter element symbol is written first, followed by a superscript. The superscript has the number of charges on the ion followed by a (for positive ions or cations) or - (for negative ions or anions). Neutral atoms have a charge of zero, so no superscript is given. If the charge is /- one, the 1 is omitted. So, for example, the charge on a chlorine ion would be written as Cl-, not Cl1-. General Guidelines for Finding Ions When the numbers of protons and electrons are given, its easy to figure out the ionic charge. More often, you wont be given this information. You can use the periodic table to predict many ions. The first group (alkali metals) usually have a 1 charge; the second group (alkaline earths) usually have a 2 charge; halogens usually have a -1 charge; and noble gases typically dont form ions. The metals form a wide variety of ions, usually with a positive charge.

Entry Strategies of Starbucks in China and UK Case Study

Entry Strategies of Starbucks in China and UK - Case Study Example This research will begin with the statement that when a firm seeks to enter a foreign market, the company must choose the most appropriate entry mode for that specific market. The decision of entry mode strategy has an important implication in company’s international expansion. The choice of international strategy has long-term implication for MNCs. There are six international entry mode strategies: exporting, licensing, a turnkey project, franchising, joint ventures and wholly-owned subsidiaries. There are different influential factors that determine a company’s international strategy in each situation. The effect of these factors may differ considerably with respect to different countries. Starbucks uses three different entry modes to internationally establish their business such as joint ventures, licensing and wholly owned subsidiaries. Each day nearly 2.5 billion cups of coffee are consumed. It is the 5th most widely traded commodity in the world and millions of pe ople depend directly or indirectly on the production and sale of coffee for their income. The US coffee shop industry includes about 20,000 stores with combined annual revenue of about $11 billion. The industry is highly concentrated: the top 50 companies generate more than 70 percent of industry sales. The profitability of companies in the industry depends on the ability to obtain prime locations, create innovative promotion methods to increase customers, and deliver high-quality products. Big sized firms have advantages beginning from sourcing the beans to marketing their specialty coffee products owing to their easy availability of capital. Small companies can offer competition only by bringing in the local flavor to their restaurants based on their familiarity about the surroundings and also adding that personal touch to customer service. Coffee shops compete with businesses such as convenience stores, fast food restaurants, gourmet restaurants, and donut shops. Target Segment:- When specialty coffee was first being produced, its target consumer segment was the upper income class. This specific customer segment has been nearly fully penetrated. Any additional growth will come from those consumers with middle or lower incomes. These two segments are generally more motivated by discount products over branded products. Buyers are more aware and knowledgeable about specialty coffee and they are also demanding superior quality in the recent times. This results in further consumption of the product based on better information. PEST analysis: Political/Legal:- Rise in tensions between U.S. and rest of the world often results in negative impact on business activities of American brands like Starbucks in Middle East. Starbucks CEO Schultz was assumed to be close to Jewish society and was alleged to be funding their activities. Due to threats following this accusation Starbucks was forced to close down six stores in Israel. Starbucks imports all their coffee beans. So changes in import laws could affect production which can result in price variations of the product and in turn consumption too. Economic:- Starbucks has faced problems due to economic recession in countries such as Switzerland, Germany, and Japan in the early 2000s, where it caused declining sales and revenues for the company. Moreover, huge recession due to the global financial crisis also impacts the company’s results badly. Social:- Starbucks is committed to a role of positive impact on environment in all of their business activities. They understand the environmental issues and share information with their partners and encourage them to participate in this mission. This only adds on to the positive image of the company. Technological:-

Corporate communication plans Essay Example | Topics and Well Written Essays - 2000 words

Corporate communication plans - Essay Example In the analysis using the various model such as power- interest matrix and stakeholder salience model, it shows the areas in which the Ryanair airline need to improve and change to be able their customer satisfaction. The report has put an effort to help the Ryanair Company to address the challenge by outline several proposals that can improve its reputation, quality of customer services and promotion of the company in the market by using its corporate communication effectively. Corporate communication is the strategy that organizations manage and plan both internal and external communications aiming at creating favorable and reputable view among its stakeholders. It is an integrative communication structure linking stakeholders to the organization, through it, stakeholders perception of the organizations identity and image and reputation are formed (John& Balmer, 1999). Corporate communication is considered key management function. It all about managing the relationship with a company with stakeholder to maximize the corporate reputation capital. Corporate communications have the significant role in creating and maintaining businesses images of corporate entities. It is an efficient strategy organization uses to communicate the brand value and reputation to its customers, stakeholders and the target audience. Corporate reputation is the major pillar that builds the image and distinguishes an organization from its competitors. Organizations with the good reputation have developed a picture of their customers mind that help in identifying the brand, logo, product and services an organization offers. The perception of financiers, customers, and stakeholders of any organization is based on the elements of corporate communication, where the corporate reputation is the core and enormous impact on both internal and external environment of the organization. However, when

Future Trends in Health Care Essay Example for Free

Future Trends in Health Care Essay Clinical decisions reflect the electronic world we live in more than ever. The electronic health record (EHR) is quickly replacing the traditional paper chart. In the United States by the 2014, medical records will be converted to an EHR. Medical records were converted over a ten- year period in the United Kingdom from traditional charting to EHR. The electronic age is here and with it new terminology. Electronic Health (E-health) describes many topics from the EHR to several systems and new subspecialties. Telemedicine has grown to include many activities within the electronic realm. The Internet and external delivery sources are quickly gaining favor for follow up care and rural medicine visits. Patients’ no longer have to wait or drive far distances to see their physician they can simply go to an outpatient clinic and visit the physician via videoconference using SKPE like technology. Internet/Electronic Communication as an External Delivery Source The estimates state that about eight billion people can access some form of electronic communication network across the globe. The estimation of this global access is the ability to investigate and research any health condition by symptom or chief complaint. The user simply inputs his or her perceived diagnosis and several choices are displayed in most search engines such as GOOGLE or BING. The programming used today does not even require that the spelling is correct because of the built in spell check feature. The electronic/computer age has brought with it many advantages that ten years ago were impossible. The ability to research as many topics/symptoms once performed at the library can be done at home. The Internet/e-communication has revolutionized both personal and professional fact-finding missions. E-health is quickly replacing both the research and word of mouth referrals. Going online and asking a question provide all the  physicians in the area as well as what type of specialist to visit. Blogs have replaced word of mouth. The impact is clear e-health is here to stay. Nomenclature depends on the type of patient care activities described. EHR is a universal and global term. Programs that support clinical decision-making can include: * Computerized provider (or physician) entry (CPOE) systems used by clinicians to enter, modify, review and, communicate orders, and return results for laboratory tests, x-ray images and referrals. * E-prescribing – clinical information systems used to enter, modify, review, and output, or communicate medication prescriptions. * Computerized decision support systems – (CDSS) used in the context of eHealth technologies, clinical information systems that integrate clinical and demographic patient information to provide support for decision making by clinicians. * Picture Archiving Computer System – (PACS) used radiology to store data and x-ray images. â€Å"The widespread availability of medical information on the internet and its effects on health care has exponentially increased over the last decade† (Black, et. al, 2011, p. 9). The impact of e-health has changed the landscape of health care. The growth has ushered in a new way for providers to communicate and educate patients. Instead of handouts concerning particular disease processes the provider can give the technologically clever patient the information by directing him or her to the website. Safe and effective instructions are the responsibility of the provider so investigation and verification for accuracy is important. Impact of Distance Delivery on Health Care Distance to the clinic or hospital is a concern for patients in rural areas. The convenience of participating in an e-health visit is beneficial. â€Å"On-line, computer-assisted communication between patients and physicians promises to replace a substantial amount of care now delivered in person† (Kassirer, 1995, p. 52). The prediction of Dr. Kasssirer is true today telemedicine, is on the rise. Large scale acceptance of e-medicine is yet to be realized. The backbone of American healthcare the physician office visit is under construction with the advent of e-Health. The patient is more in control of their health care than any time in history â€Å"ideally, responsibility for decisions could be shared by the patient and the physician, with the patient playing a substantial part† (Kassirer, 1995, p.  52). Transformative power is evident in this fundamental shift in thinking throughout the health care community. Communication Issues and Health care today Medical and scientific data is available to both the physician and the patient through the use of the Internet. †The Internet is clearly the modern vehicle with the potential to improve information dissemination and perhaps change the way health care is delivered† (Podichetty, et. al, p. 274). Smart phone and device technology is accessed and often used throughout the course of the day by both the physician and patient. Electronic interactions have replaced many of the traditional forms of communication. The move toward electronic exchanges between health care providers is becoming a common occurrence. Web-based medical resources are accessed by the patient and the physician equally. â€Å"Over 90% of physicians use the internet to research clinical issues† (Podichetty, et, al, p. 274). Researching can occur at the bedside with direct collaboration with the patient. The ability to understand and explain multiple disease processes is achieved through the interactive technology advances of today. Impact of Communication Techniques in the Future The future of healthcare communication and current trends are evolving as rapidly as technology will allow. Technological advances are occurring so rapidly that the health care environment will continue to evolve and invent new forms of communication techniques over the next five years. â€Å"Information and communications technology will play a key role in delivering health care in the future† (Dumiak, 2011, p. 328). Standards are changing within the cultural landscape of e-health. As the environment changes so too will the standards and regulations of telemedicine. As the landscape continues to change â€Å"there is cultural and historical resistance to heavy centralization of record-keeping and privacy concerns about the potential intrusion of government or business into sensitive personal documents† (Dumiak, 2011, p. 328). Soon we will be able to provide our complete medical history and medications through the use of a master patient record that updates in real time. The cloud is already offering â€Å"a place to remotely store and access gigantic sets of experimental data† (Dumiak, 2011, p. 329). The logical  transition to electronic documents is on the horizon. In conclusion, the future of centralized electronic records is on the horizon. The landscape will continue to evolve and shape itself around the acceptance of new technologies and ways to communicate medical information. As the evolution continues the legal and ethical considerations will mirror that of technological advancement â€Å"work is still under way to establish standards and rules on how to send information to the central system† (Dumiak, 2011, p. 329). The future will determine a set of standards for e-Health technologies. The technology exists but can health care can keep up with the future needs of the patient. References Biscup, R.S., Booher, J., Podichetty, V.K. (2006). Assessment of Internet Use and Effects among Health Care Professionals: A Cross Sectional Survey. Postgrad Medicine, 8(2), 274-279. Black, A.D., Car, J., Pagliari, C., Anandan, C., Cresswell, K., Bokun, T., McKinstry, B., Procter, R., Majeed, A., Sheikh, A., (2011, January). The Impact of E-Health on the Quality and Safety of Health Care: A Systematic Overview. Plos Medicine, 8(1), 1-16. Dumiak, M. (2012, September). E-Healths Future Frontiers. Bull World Health Organization, 328-329. Kassirer, J.P. (1995, January). The Next Transformation in the Delivery of Health Care. The New England Journal of Medicine, 332(1), 52-54.

The Supernatural in Shakespeares Macbeth :: GCSE English Literature Coursework

Use of the Supernatural in Macbeth      Shakespeare’s Macbeth has many supernatural actions. Although all of supernatural do not have exactly same role in the play, the main purposes of supernatural are to attract the attention from audience [manipulation], to foreshadow future events, to show the characteristics of individual, and to connect the idea with theme. In the play, the supernatural occurs: witchesà ­ appearance throughout the story, the strange behavior of Macbeth after the murderer of King Duncan, the situation of nature in Scotland, appearance of Banquoà ­s ghost and imagination of dagger which was flying in the air. Firstly, the story starts with weird sistersà ­ conversation under strong thunder and lightning. It is very effective way to attract the attention from audience: First Witch says with scary voice, "When shall we three meet again, In thunder, lightning, or in rain ?" (I, i, 1-2) The very first scene is not only attractive, but also there is an important clue for the things to be happened in the future [foreshadowing]. We learn that there is something going to happen with Macbeth à ± Macbeth wins for his life, but he also is going to lose for his life: "There to meet with Macbeth" (I, i, 7) "Fair is foul, and foul is fair." (I, i, 11)The speech of Witches also contains a theme. "When one wins, one must lose" is a possible theme that can be taken from the speech: "When the battle is lost and won" (I, i, 4) The witches continue appearing throughout the story to give us the excitement, hint and theme.    Secondly, Macbeth loses his mind after the killing of King Duncan. Is it attractive ? By considering the situation, it can be said that it is attractive à ± When he reenters into the play after killing of Duncan, he is a completely different man, like a stone. We must be surprised that if Macbeth is standing up with bloody face, bloody swords in his hands and talks something that does not make senses at all: "Why did you bring these daggers from the place ?" (II, ii, 48) It also shows characteristics of Macbeth. Macbeth can easily fall into a confusion that he cannot recognize.    Thirdly, later in the story, Macbeth sees the Ghost of Banquo and the dagger in the air. However, the Ghost and dagger are only visible to Macbeth, and no one else is able to

A comparison of Robert Frost’s life and his writings

  Literary works are considered in part as a reflection of the life or parts of the life of an author. Indeed, literary writers expose a part of them with the words that they pen and share with the world.The poet and his/her works stand side by side as individual entities that both share similarities, or even differences, with each other, and yet the poem is not the author, and the author is not the poem; they are separate from each other, the one a part and product of the other but both entirely separate from each other.Because of this, it is interesting to investigate the presence of certain parallelisms, or certain opposites or contradictions, between the author and his life compared to the ethos of the literary works that a certain author has produced collectively, during his or her lifetime.One of the significant personalities in the long list of American poets and literary writers is Robert Lee Frost, or simply Robert Frost. Frost, a four-time recipient of the Pulitzer Prize, has contributed immensely to the collection of American poetry and literary writing, resulting to his earning the stature that makes Frost an ideal target for the analysis that this paper wishes to pursue.Investigating how professional literary critiques, analysts as well as other people who referenced Robert Frost or his works via the review reliable and credible literature leads to the idea that Frost’s works and what it stands for, what it means, and how it affects the audience are closely similar and related to Frost and how he lived his life, and it is in the pursuit of establishing this point is the endeavor to which this paper is dedicated to.The real and rural life  Frost was born in San Francisco, California on March 26, 1874, passing away 88 years later on January 29, 1963 in Boston, Massachusetts. He left behind American literature which he highly influenced and altered by adding his own works and his own writing style in the annals of American literary writing. In the pursuit of finding points of comparison that can establish common or contrasting points between the life of Frost and his writings, a cursory investigation of Frost’s life and his writings would reveal that commonality in particular is not very difficult to establish.Most of Frost’s writings was about the present time (at the time he was writing a particular piece), adding to the overall style of Frost which is generally realistic in nature. Frost wrote literary materials that reflect the life during his time, and in a way, the fictional works of Frost – his characters, his society or community – all reflects or imitates at least a part of Frost’s real life and aspects of his personality. This is a very important aspect of similarity comparison which this paper points firstly in this paper.Frost’s usual reference to rural life or the portrayal of rural life in his many different literary works was a reflection of Frost’s leanin gs towards the rural life, which was not very easy for Frost to completely attain since Frost, during his lifetime, spent much time in the city.Because of his penchant for the rural life, Frost’s depiction and tales of rural life in his many works reflect the similarities that Frost experienced in real life, especially about Frost’s rural life in both his young and mature years. In the early years of his marriage with Elinor Miriam White, Frost worked as a farmer, tending to the Derry, New Hampshire farm that his father bought for them to use to get started on their married life.

Symbols in Business Communication

Non-verbal communication is divided into four broad categories: Physical – This is the personal type of communication. It includes facial expressions, tone of voice, sense of touch, sense of smell, and body motions. Aesthetic – This is the type of communication that takes place through creative expressions: playing instrumental music, dancing, painting and sculpturing. Signs – This is the mechanical type of communication, which includes the use of signal flags, the 21-gun salute, horns, and sirens. Symbolic – This is the type of communication that makes use of religious, status, or day to day activitites symbols. Symbols are representations of an event, action, object, person, or place that can be used to communicate about the event, action, object, person, or place. Concrete symbols : The more a symbol resembles what it represents, the more concrete that symbol is. An example of a concrete symbol would be a spoon, used during mealtimes, to represent mealtime. Abstract symbols: The less a symbol resembles what it represents, the more abstract that symbol is. A less concrete (or more abstract) symbol would be a small line drawing of a person eating or action of eating. A symbol stands in place of an object. It may be a physical object such as a flag standing for patriotism and national pride. a cross with strong religious meaning for Christians. even the Nike swoosh or the McDonald’s arches. Or it may be a word or phrase, such as the â€Å"Jai Mata Di† printed on head bands. Symbol Representation an object used as part of the activity it represents, an object identical to the one used as part of an activity, an object similar but not identical to the object used as part of an activity, a part of an object, full-sized coloured drawing of the object, a full-sized black and white drawing of the object or a reduced-size coloured drawing of an object, a reduced-size black and white drawing of an object, a printed word. There is a similar hierarchy for movement with an object to sign: movement with an object used as part of the activity it represents, movement with an object identical to one used as part of an activity, movement with an obj ect similar to but not identical to the one used as part of an activity it represents, movement without an object Disadvantages of symbols For example, a symbol based on visual similarities may not be as concrete for a person with a visual impairment as it would be for an individual who is fully sighted. A symbol based on an action may be abstract for an individual with physical impairment such that he/she had never performed that action.

Jamestown Essays - Replica Ships, Free Essays, Term Papers

Jamestown Essays - Replica Ships, Free Essays, Term Papers Jamestown In May of 1607, three small ships ? the Discovery, Godspeed and Susan Constant ? landed at what we know today as Jamestown. On board were 104 men and boys, plus crew members, who had left England on a bitter cold December day. Sailing down the Thames River with little fanfare, they were unnoticed by all but a few curious onlookers. The ships were packed with supplies they thought would be most needed in this new land. Sponsors of the voyage hoped the venture would become an economic prize for England. An earlier undertaking in the 1580s on Roanoke Island, in what is now North Carolina, had failed, but times had changed. England had signed a peace treaty with Spain, and was now looking westward to establish colonies along the northeastern seaboard of North America. Word was that the Spanish had found ?mountains of gold? in this new land, so these voyagers were intent on finding riches as well as a sea route to Asia. Little did the settlers know as they disembarked on this spring day, May 14, 1607, how many and what kinds of hardships they would face as they set out to fulfill their dreams of riches and adventure in Virgini

Commercial Drivers License Guide Maine, Vermont, and New Hampshire

Commercial Drivers License Guide Maine, Vermont, and New Hampshire If you live in Maine, Vermont or New Hampshire, check this round up of state guidelines and see what you’ll need to do to be certified to drive safely behind the wheel of a commercial rig!  If you want to learn about earning a CDL at other states, we have put together a comprehensive guide on how to get a commercial driver’s license in every state of the country. MaineTo obtain a CDL:You must have a valid noncommercial license from your current stateYour license cannot be under suspension or revokedYou must not have been convicted of a disqualifying crime in the last 5 years.You can get an application from any Maine Bureau of Motor Vehicles office or online.Written and Skills ExamsYou  will schedule separate appointments for your written and skills exams. You will receive a notice with the date, location, and time for your written test, which will include additional testing for each endorsement you hope to obtain.On your testing day, you must  take an eye exam. If   you successfully pass the written and eye exams, you’ll receive a learner’s permit and a skills exam request card.You must self-certify your type of vehicle operation with the Maine BMV in one of the following driving categories:Non-Excepted InterstateExcepted InterstateNon-Excepted IntrastateExcepted IntrastateIf you choose Non-Excepted Interstate, you must provide the BMV with a federal medical certificate.New HampshireDrivers who currently hold a valid New Hampshire operator’s license and wish to add commercial classifications may appear at any DMV office between the hours of 8:00 a.m. and 3:00 p.m. to begin testing. On that day, you must bring:A current valid New Hampshire licenseAn  applicationA valid, up-to-date  medical cardEvery applicant is required to pass a  vision test and the CDL General Knowledge Test. Based on the desired  classifications and endorsements, you will be asked to take additional knowledge tests. Make sure you know everyth ing you will have to take before you arrive on your testing day.Once you have passed your  required knowledge tests, you will schedule a  road skills test for the appropriate endorsements and classifications.VermontRequirementsYou must be at least 18 years old and hold a valid Vermont Class D Operator’s License to obtain a Commercial Learner’s Permit.You must be at least 18 years old to obtain a CDL and operate a commercial vehicle within Vermont (Intrastate commerce).You must be at least 21 years old to operate a commercial motor vehicle between Vermont and another state (Interstate commerce).You must be 18 years old to obtain the Hazardous Materials Endorsement for Intrastate commerce and 21 years of age to obtain the Hazardous Materials Endorsement for Interstate commerce.What to BringAll Driver Licenses or Learner Permits issued to you by any stateBirth certificateProof of residencyProof of legal presence, if applicableSocial Security NumberDepartment of Transp ortation (DOT) Medical Card, if applicableThe vehicle used for the skills test must have a valid inspection sticker and meet all inspection requirementsYou must also file for a CDL Medical Self-Certification.Good luck!

Developping and managing sales for Google Essay

Developping and managing sales for Google - Essay Example It is indeed one of the things that happened to the Internet and the information technology world in general. Also, Google has been expanding in business, as word of mouth has played a huge role in its success and the advertising. This goes to show the affection and praise that the people, no matter their age or where they come from, have for the Google Company. Google has its headquarters in Mountain View, California, United States, and the company's Chief Executive Officer is Dr. Eric Schmidt, who is also the Chairman of the Board. Google has devised different platforms, so as to be constantly in touch with its investors, has an 'Investor relations' program that is constantly encouraging investors to invest in the various realms of Google's business and growth. Google builds on its market share and strives to grow in an exponential manner by focusing more than anything else on a 'Build' strategy. It is perceivable that this particular strategy is serving the cause well for Google than a Hold, Divest or Harvest strategy would. The business strategy that is adopted by Google is of a niche nature, since it targets different audiences differently. The company blends its logo and themes according to the situation and people residing within a particular reachout region. Also Google focuses significantly on changes in season and era, utilizing different strategies to target different market areas. This ensures the building of long term relationships, and an understanding of Google's attachment with specific audiences. Google's success Google is famous for 'searching' all over the world. Such is the fame of this company all over the world that it has become a generic word of English and other languages, and is meant to stand for running a search for information about a particular topic on the Internet. This speaks volumes of the rise of Google as a brand and as a service in the lives of the people. Google is here to stay, as the company has been providing valuable services its users. Thus without a shadow of a doubt, Google is indeed a successful business and is renowned for being one of the first and the best in the industry. Google is considered as a success also because it is