Marketing Research Essay Example | Topics and Well Written Essays - 2250 words

Marketing Research - Essay Example The Market Research Society of UK gives the definition as: 'the collection and analysis of data from a sample of individuals or organizations relating to their characteristics, behavior, attitudes, opinions or possessions. It includes all forms of marketing and social research such as consumer and industrial surveys, psychological investigations, observational and panel studies (MRS, 1994) 1. Exploratory Design: This is used to discover the general nature of a problem and variables associated with it. It helps in formulating of relevant hypotheses. This uses primary techniques like focus groups, in-depth interviews and observational studies and also uses secondary data, non-probability samples, case analysis and subjective analysis of the resultant data. They are generally qualitative in nature. 2. Descriptive Design: They focus on the accurate description of the variables under consideration. They use questionnaires and surveys. They are used for determining consumer profile and their product usage studies, price and attitude surveys, sales analysis, media research etc. They are quantitative in nature. 3. Causal Designs: They try to establish the nature of relationship between two or more variables under investigation. The direction of the Causal link is very important. The example of their uses may be measuring the effectiveness of advertisement in terms of sales or study of price elasticity of demand etc. Marketing Research Process: The Marketing Research Process can be divided in the following stages: 1. Define the Problem: The first and most crucial stage of the process is defining the problem and providing the necessary information to the Research team which will help them prepare a proper design plan. This stage helps the organization to assess its current position, to define its information needs and to prepare it to make informed decisions about its future. The information provided helps the market researchers with in-depth understanding of the situation. It is important for the market researcher to interview the staff commissioning the study and any other persons who can shed some light on the situation. This helps in forming the Market Research questions, which will lead to forming sub questions. The success of the research depends solely on understanding the problem and defining the questions and sub-questions for which answers are sought by the research. For our case of Hobbit's Choice the basic problem identified is the feasibility of a fine, upscale restaurant featuring the finest entrees, drinks, and desserts in an elegant atmosphere. 2. Decide Research Plan: At this stage the researchers decide in which category his research should fall into. In our case the Hobbit's choice, we have to first find out whether the research will fall into Qualitative or Quantitiative category. In Quantitative category the research is designed to elicit

Who benefits from islamophobia Essay Example | Topics and Well Written Essays - 1500 words

Who benefits from islamophobia - Essay Example taken part in Germany, in France mosques are being attacked, and legislative measures are continuously being enacted to suppress Muslim rights in the west (Gottschalk & Greenberg, 2008). Similar to 19th century travelers, American Christian Zionist leaders connect Islam categorically with violence. Hagee announces, â€Å"Islam not only condones violence; it commands it. A tree is known by its fruit, and the fruit produced by Islam is fourteen hundred years of violence and bloodshed around the world† (Hagee, 2007). In order to support such an allegation, Hagee remarks that the Qur’an requires the amputation of a hand or foot of someone who resists Islam, saying, â€Å"In America, cutting off someone’s hand or feet because he would not accept your religion is unthinkable – but the Islamic Bible commands it†(Hagee, 2006). The concept underlying the Islam jihad is literally attacking unbelievers for the purpose of converting them to Islam. They do this through persuasion or by force. Mohammed and his successors attacked their surrounding neighbors offensively to spread Islam. These were offensive and defensive wars that forced the affected to submit to Allah or rather face the danger of being crashed. According to Christian Zionist leaders, the offensive violent jihad incites the determination of the Muslims to dominate the world and to force every inhabitant of the globe to follow their religion, Islam (Hagee, 2007). Hagee demonstrate a similar view of the Qur’an that requires Muslim nations to fight any non-Muslim nation regardless of its superiority to advance their cause of dominating the world. The Muslims across the world are devotedly committed to Israel’s obliteration according to Christian Zionist leaders. They do this by claiming that Muhammad dreamed of Islamic world domination, Hagee warning that, â€Å"The first step in fulfilling Muhammad’s dream is the destruction of Israel† (Hagee, 2006). The work published by Samuel Huntington, one of

Incident report Essay Example | Topics and Well Written Essays - 1750 words

Incident report - Essay Example Knowledge results from the combination of grasping experience and transforming it† (Kolb 1984). I faced with small but diverse conflicts during my activity. There is a tendency that the middle managers have proven to be more mobile. So first of all I estimated the conflict in order to give an answer to the question of what we can change the current situation. The manager should properly analyze what the person needs or do not needs, and what will only confuse the worker, to be able to articulate the problem and extract the desired information (Aldair 2009). I was needed to think and act quickly in order to satisfy the tasks proposed, I used to concentrate and express my ideas and thoughts correctly in order not to offend anyone ant at the same time be understood by my interlocutors. Kolb proposed six main characteristics for experiential learning (Kolb, 1999), including the following points: His experiential learning theory was developed in order to give a model to develop our practice. This theory has appeared under the different titles like The Learning Cycle, The Kolb Cycle or The Experiential Learning Cycle. The Kolb Cycle is divided into four different stages and it is possible to start at any point, however the order of the stages of learning from experience must not be ruined to achieve the successful results. The Experiential Learning Cycle says that is not enough to get an experience in order of learning. The experience is essential thing when it is necessary to formulate generalisations and concepts, useful for the new situations. In order to prove the skills you should get to the new situations. According to the written above the idea is to link theory and action by planning with reflections back to the theory. In order to join it to my activity I need to open each category a bit more. Concrete experience is

The Game Essay Example for Free

The Game Essay Every person has a different way of viewing success. In the movie â€Å"The Game†, each of the characters views success in their own specific and distinct ways. Nicholas has a more materialistic view of success contrasted by Conrad who lives a more easygoing life and Christine who is mostly a balance between the two. The various characters such as Nicholas, Conrad and Christine will achieve their success at the end of the movie, however each of them attain it in different ways. Nicholas Van Orton is the main character of the movie. At the beginning of the film, Nicholas appeared to be a very successful business man but lived in solitude. Divorced and alone, Nicholas now lived in a Mansion with his housekeeper, Elsa, as his only company. At this point of the movie, Nicholas seemed to perceive success as money. For his birthday, Nicholas is given by his brother a present to go to the CRS office and play a game. Once the game starts, he perceives his life as falling apart. His money is robbed form his bank account, his house is taken over by the CRS, and everywhere he went something mysterious happened to him. Nicholas saw success at this point as the survival of this horrible nightmare. With no money and anywhere to go, he decides to approach his ex wife for help. This might have been out of desperation, since he has not done such a thing in a long time. Parallel to this, he starts developing a relationship with Christine, a waitress in a restaurant which throughout the whole game will be there to help him. By the end of the movie, we see how Nicholas starts to realize how everyone surrounding him is a part of this â€Å"game† that wants to kill him. At this point he decides that the best thing is to kill himself since he has nothing to live for. Everything he had in life is gone. He throws himself from a building and surprisingly he lands on a giant air bag. This game was done by his brother Conrad as a birthday present. This whole nightmare instantly turned into happiness. Everything he just went through was a whole set up of a surprise party. He had not lost his house nor his money; everything was in-touch. After enduring through all the various games, Nicholas realizes that success does not only mean being a successful business person, but to be happy and have people that surround you. Throughout the movie, Christine appears to be an innocent person that coincidentally meets Nicholas. She helped Nicholas during the game to try to escape from the CRS agents, from people who wanted to kill him and also to try and get out of a solitary building. At the beginning, she helped Nicholas however, towards the end she played a role in robbing his bank account. At the end of the movie, we see how everything that has happened on the past couple of days, was a game. All of Nicholas possessions where intact and this was just all part of a game. By this time of the movie, we start realizing who the real Christine is. She is a woman whose goals of success are to make people happy. She achieves this goal by taking a job â€Å"the game† and go around the world in a mission to make other people happy. Christine’s view on success was through other people’s happiness. Conrad, Nicholas’ brother, has a unique personality. He was free-spirited, had a spontaneous character and wanted to live life to the fullest. He starts off the movie by saying how he fell asleep on the beach and when he woke up, he realized it was his brothers birthday. This scene of the movie gives us a sense of what character Conrad is. Even though he is not a successful businessman and does not have the same type of luxuries as his brother, he views his life to be a successful one. Conrad’s view on success was to live a happy carefree like free of any worries of having a set job or having any obligations. He has no interest in living the way his brother lived and even felt bad for him. This is why Conrad wanted Nicholas to participate in the game. He wanted Nicholas to open up his eyes of his unhappy life and appreciate other things apart from the materialistic ones. When the game is over Nicholas sees the value in trying to live a little bit more like Conrad, in not such a strict and orderly life without and personal relationships with other people. Nicholas, Christine and Conrad had very distinct views on success. On one hand Nicholas was all about the materialistic life, full of luxuries and a very successful business, yet with no personal relation. He ignores his ex-wife phone calls, does not have a good relationship with his brother and lives in a mansion with only his housekeeper Elsa. On the other hand, we have Christine and Conrad. Both of this characters view success in terms of happiness. Conrad is a free cared man that does not care about his money or any materialistic thing, he cared about the relationship with himself and how he felt about it. This is what made his happy. Christine, wanted to make people happy. She was part of the CRS agency who their job was to go around the world and make people happy. For me Christine is the most successful character. By doing the game and making people happy she achieves an internal happiness and a happiness for others. She not only succeeded in his work but also as a person. Although this three characters might seem they have nothing in common, we can see how all of them in one way or the other achieved their view of success. They where all successful in their own eyes. This movie demonstrates the perspectives of each individual when it comes to be successful.

Meaning of Life and Literary Metaphorical Descriptions Essay Example for Free

Meaning of Life and Literary Metaphorical Descriptions Essay Stuck and chained without any tendency of where your life is headed, requires necessary effort to go through. This is the situation for the main character in Wiliam Lychacks short story, Stolpestad. Without any whereabouts of his life directions, Stolpestad come across his own life through unpleasant confrontations of his own identity loss. â€Å"This is your life, Stolpestad† Stolpestad finds that his life gone tedious, waiting towards the end of each shift, lying and giving an excuse to postpone his arrival back home to his wife and his children. Driving through the city, Stolpestad yearns after his life in the town as child. â€Å"You idle slow and lawful past the house as if to glimpse someone or something – yourself as a boy, perhaps. † Though Stolpestad is aware of the requisite in his absence back home, he decides to go to a bar. At the bar he is telling stories, spreading laughter, about his earlier predicament with shooting the suffering dog. Stolpestad seems full of confidence re-telling the story, but in the certain situation he was nervous and sensitive: â€Å"with this hope that she’s already dead- that shrill of insects in the heat and grass as you nudge her again. You push until she comes to life, her eye opening slow and black to you – you with this hope that the boy will be running any moment to you now, hollering for you to stop. † He wish the dog to already be dead, or that the boy will come hollering him to stop. This nervousness of his comes truly to life when the boy and his father are confronting him, and the surrounding noices frightens him: â€Å"It’s only a door opening – but look how jumpy you are†. Stolpestad finds this confrontation to be a very uncomfortable situations, and feel that it is a repeating element in his life, which is depicted in this paragraph: â€Å"the deja vu of a pickup truck in the driveway as you pull around the house, as if you’ve seen or imagined or been through all of this be- fore, or will be through it all again, over and over†. We can interpret this, from the fact that Stolpestad keeps running into these unpleasant situations. Putting down a suffering dog turns into an unintentional disservice to the dying dog, the boy and his father and himself. The unsuccessful execution and the survival of the suffering dog, Goliath, can be seen as a metaphor for Stolpestads life. The life of the dog Goliath and Stolpestads life are heading in the same direction, Goliaths suffering is a reflection of the suffering in Stolpestads own life. Gully is gravely injured and it is just a matter of time until its’ life will peg out, but even after what was supposed to be an easy put down, the dog remains alive. Stolpestad is neither injured or near death. Stolpestad is caught between the choices whether he shall pursue his meaning of life or leave this world behind. He is stuck as a spectator of his own life, as the dying dog Goliath is a spectator of its’ own death. The injury of the dog can also be interpreted as a simile for the environment and the town Stolpestad lives in. The Christian narrative of â€Å"David and Goliath† deals for Goliaths sake with the themes negativity and failure. The nickname â€Å"Gully† is a synonym for a sewer. That means, that the dogs name in both significances refers to something including degradation and poor environs. Goliath lies on all the trash on the families within the families’ premises and symbolizes the poor social environment that the family hails from. The family is tamped by this inadequacy in the society, which the dog and its name symbolize. The sentence: â€Å"The old tires, empty bottles, paint cans, rusty car axle, refrigerator door† exemplifies what poor environment the family is a part of. The environment of the father may also explain the cause of his ironical compliments of Stolpestads house: â€Å"He lets out a long sigh and says it’s a fine place you seem to have here†. Still this higher league of society does not fit Stolpestad, and it does not seem like he has been in this contrast to the lower league of society his whole life, which also may cause the sympathy he has for the boy. The boy can be interpreted as an illusion of Stolpestad as a child. In the early beginning of the short story, Stolpestad is driving around soulless, looking for something – possibly himself as a child, and after the meeting with the boy, he quickly conceives comprehension of his life situation. This may be caused of Stolpestads own youth, that may have been difficult, but he still may miss: â€Å"Back to all the turns you were born, your whole life spent along the same sad streets† The kind of narrator being used in the story is a â€Å"second person narrator† who writes to a certain â€Å"you†. Our â€Å"you†, who our narrator directs itself to is the main character of the story, Stolpestad. Though it is Stolpestad the narrator direct itself to, the reader feels like being spoken to, when this narrative perspective is being used: †Was toward the end of your shift†. This way a text involves and affects its reader in a whole other level. It is hard to judge whether the narrator is an actual figure or totally absent throughout the story. The narrator does not specifically appear throughout the story, but certain things point to the narrators’ appearance: †away we go†. Still it is doubtful and unknown, who the narrator may be, as the short story does not give an unequivocal explanation of who the narrator might be. The language is both embossed of slang and then the more literary metaphorical descriptions. This shows, how the narrator has authority of changing the style when it fits him. Therefore it is a mixture of the lower style and a formal literary style. Stolpestad is living a life that just passes by, without him taking any action, and therefore he feels like his whole life just consists of continuous repetitions. He is living in the same surroundings as he did in his youth and during his childhood so therefore his external rams haven’t changed, though he has become older. Therefore everything feels recognizable and boring for him. With the description from a second person narrator, who sees Stolpestad from an external perspective, we can connect this to the interpretation of him as a passive individual. He is not even in possession of the authority to tell his own story, but is having it told by another narrator interfering and judging him negatively. Here as well he stands without influence, but may passively let the narrator relate his story, while he himself will have to be a spectator to his own life. So do not just let life pass you by.

The Conditions Under Deviant Behavior Problems Criminology Essay

The Conditions Under Deviant Behavior Problems Criminology Essay The conditions under which deviant behavior exists have presented an enduring question for researchers. Within the literature the majority of definitions of deviance share one commonality: that social norms and values subjectively label behaviors as deviant. Similar to the number of theories of deviance there exist a number of motivations why individuals choose to engage in deviant behavior. Existing theories-general strain, anomie, labeling, control, and learning-examine these factors and attempt to clarify the hows and whys of deviant behavior. The most common factors which facilitate individual deviance include personal strain, social disorganization, a lack of self-control, and the perception that the benefits for engaging in deviance outweighing the potential costs. Because of these variations there is currently no universally-accepted theory of deviance. Introduction An urgent question in contemporary social sciences is how and why certain behaviors, attributes, or classes of individuals come to be defined as deviant.  [1]  Since social groups make the rules, deviant behavior results from individuals who fail to adhere to said rules. When behaviors are defined as deviant it is assumed that they will either promote or inhibit individual motivation to engage in such acts and will evoke certain social responses which serve to influence subsequent behavior by those within said society.  [2]  A number of theorists attempt to identify a commonality to the different types of deviant behavior. The underlying theme is that this type of behavior offends societys normative order and deviance becomes a theoretical construct of this consensus. There exist a number of theories which seek to define how individuals and their behavior are identified as deviant. Definitions of and Motivations for Deviant Behavior Despite a wide variety of definitions of deviance there is consensus that deviance refers to behaviors or attributes manifested by specified kinds of people in specified circumstances that are judged to violate the normative expectations of a specified group.  [3]  This consensus perspective serves to promote collective agreement as to what core values, norms, and goals should be. Behavior that falls outside of the specified parameters are deemed deviant. The degree of deviance is directly correlated to the perceived serious of the punitive response it elicits. Many questions abound as to individual motivations to engage in deviant behavior. Fundamentally, if one anticipates that satisfaction will ensue from engaging in the behavior then he will do so. Hirschi (1969) asserts that the motivation for deviance is always present and that research should examine the circumstances which permit individuals to act on these motivations.  [4]  In another view, Merton (1938) argues that societal strain increases motivation for deviance in order to achieve certain unattainable culturally-sanctioned goals.  [5]  Where the majority of individuals will embrace conformity as a response to strain others resort to deviance. Similarly, Tittles (1995) control balance theory assumes that individuals have a strong need to exercise control over themselves and to escape having control exerted over them by others while Katz (1988) argues that the motivation to deviance occurs to protect ones self esteem, encourage a desired reputation, establish autonomy, [ or] demonstrate competence, for example.  [6]   These theories all share the presumption that deviance is motivated by the need to adapt to psychological distress which results from the failure to achieve desired goals through conventional means. Accordingly, when pushes, or psychological impulses which compel an individual to engage in deviant behavior, and pulls, or the attraction of deviant opportunities, interact then motivation for deviance increases.  [7]  Deviance results from individuals motive to engage in deviant behavior being stronger than the motive not to amidst the existence of the opportunity to do so. Theoretical Foundations There are two primary types of theories to explain deviance: structural and processual. Structural theories are labeled sociological theories while processual ones are termed social psychological theories due to the differences in goals and scope.  [8]  Structural theories emphasize the relationship of deviant behavior to particular structural conditions within society and attempt to explain why deviance is higher in certain areas, such as those with lower socioeconomic status.  [9]  On the other hand, processual theories seek to describe the processes by which people engage in deviant behavior by attempting to explain the conditions which lead to the commission of deviant acts.  [10]  With respect to scope, structural theories address the epidemiology, or distribution in time and space of deviance and processual theories focus upon the etiology, or specific causes, of deviance.  [11]   Specific Theories of Deviance General Strain Theory (GST) GST addresses the interrelatedness of strain and its emotional response, individual coping mechanisms, and deviance.  [12]  As a theory it focuses not upon strain itself but upon individual responses to strain and seeks to identify those characteristics which enable non-deviant responses amid strain. Sharp, Brewster Love (2005) argue that certain types of strain create certain actions which influence delinquent behaviors. Anger, for example is an emotional response which has a high likelihood of encouraging deviant behavior. Therefore, where there is a strain-particularly one perceived as unfair-low social control creates pressure which, in turn, causes deviant behavior.  [13]  Research indicates that gender is a strong predictor of strain-induced deviance with males more overt in their responses than females who tend to internalize strain. GST has been used considerably in the study of juvenile deviance. Repeated exposure to stressful life experiences has been found to both escalate and accelerate juvenile delinquency and depending upon when during ones life-course trajectory the strain occurs different implications ensue. The literature suggests that involvement in delinquency begins to increase during early adolescence, peaking around age 16 and 17, and followed by a decline in such behavior.  [14]  Agnew (1997, 2006) claims that this life-course trajectory highlights that adolescence is a period of high transitions, that adolescents perceive their environment as negative more so than adults, and that there is an increased propensity for juveniles to react to adversity through deviant behavior.  [15]  The lack of useful coping mechanisms in juveniles makes it difficult to react to strain more effectively. Anomie Theory According to anomie theory-much like GST-deviance results from social disorganization in that elements in society promote deviant behavior by making such behavior a feasible adjustment to society. Where the earliest form of this theory hypothesized that anomie results from a failure to achieve positively-valued goals Agnew (2001) expanded upon this theory by including that anomie can also result when positive stimuli are removed and when negative stimuli are applied.  [16]  One criticism of anomie theory is that it assumes universality in what should be defined as deviant and how most individuals should behave; however, in reality, deviance is a relative concept so this universality is erroneous.  [17]   Labeling Theory Labeling theory presents an interactionist perspective to the study of deviant behavior by stressing the importance of the processes through which society labels a particular act as deviant and the subsequent negative social sanctions which influence the individual to engage in further deviance.  [18]  Becker (1973) claims that deviance is a consequence of the application by others of rules and sanctions to an offender.  [19]  Therefore, while the act or the person may not be inherently deviant, existing social controls create deviance by defining acts that the majority believes to be so and, consequently, labeling individuals who engage in such acts as deviant. This creates a self-fulfilling prophecy by amplifying the very phenomenon that it is intended to suppress.  [20]  Of primary importance is that subsequent events serve to reinforce the deviance because an individual internalizes the label attached to him by societys stigmatizing and creates secondary, or tertiary, deviance. The labeling itself serves to ensure that every society has a percentage of deviants which is critical to maintain the majority consensus.  [21]   Control Theory Control theory is similar to anomie and social disorganization theories to the degree that deviance results from the lack of social controls on individual restraint to engage in deviant behavior.  [22]  Durkheim (1933) asked why people conform to social norms instead of why they engage in deviant behavior. Under this theory it is assumed that everyone would engage in deviant behavior if given the chance, that a small amount of social controls will increase deviance, and that there exists a central value system which defines deviance in society.  [23]  There are four components of an individuals societal bond which serve to prevent deviance: attachment to specific groups through affection, respect, and socialization; commitment to accepting conforming behavior; involvement in non-delinquent behavior; and a belief in the dominant value system of any particular group.  [24]  When social bonds are reestablished or strengthened then the deviant behavior ceases. Accordingly, individuals who engage in deviant behavior do so due to low self-control. Under this theory low self-control is comprised of six personality traits: anger, impulsivity, preference for simple tasks, risk-seeking, being more physical than mental, and being self-centered.  [25]  Gottfredson Hirschis (1990) self-control theory asserts that inadequate child-rearing results in lowered self-control which facilitates a predisposition to engage in deviant behavior.  [26]  They also claim that individuals who engage in one type of deviant act will commit other deviant acts. Learning or Socialization Theory These theories suggest that deviance is a learned behavior similar to how non-deviant individuals learn conforming behavior. By attempting to distinguish variations in behaviors theorists assume that differences in rates of deviance among various groups can be determined. One of the most widely-cited learning theories is Sutherlands (1947) differential association theory which postulates that deviant behavior results from normative conflicts in neighborhood structures, peer group relationships, and the organization of family in society.  [27]  The fundamental tenets of Sutherlands theory are that criminal behavior is learned, that learning is a result of personal interaction, that primary learning occurs in intimate group settings, that people learn that socially-normative attitudes are either favorable or not, that deviant behavior results when conditions favorable to deviance exceed those unfavorable to violating the law, and that deviant behavior cannot be explained by general needs and values.  [28]  Accordingly, an individual learns various motives which are favorable to engaging in deviant behaviors as well as rationalizations and techniques for achieving them. While the behavior may be defined as deviant to the rest of society, within a particular individuals in-group the behavior may adhere to the groups norms. Akers (1985, 1989) expanded upon Sutherlands work by adding that deviance results when a person learns definitions that portray some conduct as a desirable, even though deviant, action.  [29]  If an individual is rewarded for a deviant act by his in-group then he becomes socialized to continue the behavior under the expectation of similar positive experiences for subsequent acts. Other Theories Deterrence theory asks whether the expectation of certain, severe, and swift punishment for engaging in deviant behavior would deter such behavior.  [30]  Rational choice theory addresses an individuals anticipated cost-benefit ratio of acting on deviant impulses. A greater expected or perceived benefit increases the likelihood that the individual will commit the act. Finally, conflict theory asserts that the development of formal social controls and laws are legitimized by the more powerful societal groups.  [31]   Conclusion The wide variation of social psychological theories of deviant behavior seeks to answer why individuals become motivated to engage in deviant behavior, how behaviors and attitudes are defined as deviant, what factors facilitate deviant behavior, why some deviant behavior is escalated, and what consequences exist.  [32]  Despite the number and variety of theories of deviance the commonality is that this concept is a socially-defined construct utilized to maintain a societys normative values. The disparities in definitions of deviance among societies make it difficult to establish an all-encompassing theory to explain the existence of deviant behavior in contemporary society.

Definition Essay - Art and Excellence :: Expository Definition Essays

Definition Essay - Art and Excellence Art is why I get up in the morning, but my definition ends there, ya know, it doesn’t seem fair that I’m living for something I can’t even define, and there you are right there in the meantime. –Ani DiFranco, â€Å"Out of Habit,† Living in Clip Art seems to be such an all-encompassing word it defies definition. The artist Ani DiFranco blatantly says in her music that she cannot define art although it is intimately and passionately tied into her life and interpersonal relationships. Ani Difranco is an artist, but why is she an artist? What about her and her music make her an artist? What makes her music art? What is the difference between this enterprise and that of being a world-class physicist? Was Einstein not a true artist? Is physics not an art? If it is an art, is it art? When one attempts to analyze and define art, these sorts of questions inevitably arise, making any objective notion of what art is exceedingly difficult to determine. In fact, we find that nearly everybody has his or her own unique conception of art. Of course, it may be argued that everybody also has his or her own unique conception of a spoon or any other idea, but art seems something over and above this. The incredible depth , richness, and complexity of art do not merely allow for, but seem to necessitate the myriad conceptions of art we find in the world around us. I believe the level to which anything can be considered art depends on the level of originality, skillfulness, effectiveness, and other such relative characteristics providing opportunities for the excellent performance or unbelievable creativity we typically associate with art. To begin explaining what is meant by art’s reliance on relative characteristics, let us analyze the word deep. How do we know when something is deep? Should we consider any body of water greater than four inches in depth deep and anything less deep shallow? It seems fairly obvious that the word depth refers solely to relative phenomena. Deep is a fairly simple property to which we make the switch from shallow at some arbitrarily and relatively defined level on the gradient of depth.