Marketing assignment Essay Example for Free

Marketing assignment Essay 1.1 Ryanair are pioneers of low cost airlines in Europe operating more than 1600 daily flights from 57 bases across 1600 low far routes connecting 180 destinations in 29 countries. They recently announced that they have ordered 175 new Boeing craft. 1.2 In order for Ryanair to keep the costs to a minimum, their airline uses small, regional airports only to reduce operational costs and operates as a point-t-point airline carrier, thus when other airlines avoiding the cost associated with a hub-and-spoke service. 1.3 Ryanair advertises it’s self as a â€Å"The low fare airline† and has a price promise under which it will pay double the difference if a customer finds the same flight cheaper elsewhere. 1.4 They pay as little as possible for their aircraft. They get big discounts on aircraft because they buy them when other airlines want them. 1.5 They spend as little as possible on advertising. They do not employ advertising agencies; instead all of their advertising is done in-house. 1.6 They don’t use travel agencies, so they don’t pay commissions. Ryanair uses direct marketing to recruit and retain customers and to extend products and services to them and this reduce cost. You book online or on the internet. This saves 15% on agency fees. Question 2 Kulula and Mango are South Africa’s low cost airlines. These airlines have in some areas imitated the Ryanair business model. 2.1 Kulula uses Lanseria Airport as an alternative to OR Tambo airport which can be attributed to reduction operational costs. Ryanair makes use of smaller airports instead of the large busy airports to reduce costs and reduce the time between flights. 2.2 The low cost airlines in South Africa, such as Kulula and Mango also upsell products such as car hires, travel packs and hotel accommodation. This is similar to the business model of Ryanair. 2.3 The low cost airlines in South Africa also reduce their costs by not including food on the fare; you can buy your food if you want. 2.4 To make bookings simpler the customers of Kulula and Mango can also book and buy flight tickets at Shoprite/Checkers for there’s is no commission paid to travel agencies. The internet online process also exists for self-service of making bookings. Question 3 The marketing environment consists of Micro and Macro environment. According to Kotler and Armstrong (2012;90) Micro environment consists of the actors close to the company that affect its ability to serve its customers such as the company its self, its suppliers, its marketing partners, customers and the general public. The macro environment is said to consist of the larger societal forces that affect the macro environment such as political, economic, social, technological, natural environment, and legal framework (Kotler Armstrong, 2012) 3.1 The Micro environment 3.1.1 Company Ryanair’s mission is to keep their customers happy by offering a simple service and that involves maintaining low-cost fares, such as offering no meal options or extended service elements such as beverage consumption, thus keeping labour-related costs low and inviting the more humble or thrifty consumer to enjoy travel to regional destinations without the worry of excessive airline expense. 3.1.2 Suppliers Suppliers are very important to the company and they are the determining factor for Ryanair to keep customer value. In a running an airline Ryanair require a lot of fuel but they are unable to influence their suppliers since the price of fuel is controlled by external bodies such as OPEC(Ryanair Annual Report, 2004). 3.1.3 Competitors The increasing number of competition with carriers offering lower-cost fares is impacting the consumer mentality regarding which carrier to choose when travelling within European destinations. 3.1.4 Marketing Partners Ryanair does not use advertising agencies instead all their advertising is done in-house by doing so they are cutting cost and making sure that they maintain low cost strategy. They simple use adverts that tell passengers that Ryanair has low fares. 3.2 Macro environment 3.2.1 Political The external political environment is one of significant advantage to Ryanair, as the majority of its operations are contained within Europe. It is relatively common knowledge that this region maintains political stability, thus Ryanair does not experience issues with governmental instability in Europe as a concern regarding passenger volumes or flight destinations. 3.2.2 Technological The technological environment does not appear to significantly impact the firm in a negative capacity as the firm. Additionally, supply chain software programs and other integrated software applications are available to assist Ryanair in streamlining labour functions and improve internal organisational efficiency. 3.2.3 Economical Economical factors in the Euro region such as the Greece debt issues, increased unemployment in Spain and other countries have a negative impact in the number of customers for air travel like Ryanair. Question 4 Low cost airline offer a no-frill service, they sell the cheapest tickets you can buy. Unlike branded airlines that argue that passengers are willing to more for a better level of service. These are the reason I would not use low cost airlines such as Ryanair. 4.1 Customer Service Ryanair offers poor customer service such as when your bag is broken into no compensation is provided. It is also reported that their staff is unfriendly and rude. Ryanair also do not make provisions for fragile items that you wish to carry on the aircraft with you. Musical instruments and sporting equipment can be taken but at a fee. 4.2 Value added services There is no complementary food and what is offered is expensive and unhealthy. 4.3 Misleading pricing The policy of 70% sets sold at lowest fares and 30% at higher fares can be misleading. This means that you may not always be paying the lowest price for the fares. 4.4 Convenience Ryanair does not offer convenience as you cannot chose seat. You also cannot change flights. Their plains are old and offer low comfort. They use secondary airports which tend to be smaller regional airports. Question 5 Ryanair’s objective is to firmly establish itself as Europe’s leading low-fares scheduled passenger airline through continued improvements and expanded offerings of its low-fares service. Ryanair aims to offer low fares that generate increased passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies 5.2 Understanding customer needs and wants 5.2 Design a customer driven marketing strategy 5.3 Construct an integrated marketing program that delivers superior value 5.4 Build profitable relationships and create customer delight Question 6 6.1 Product or Service Low cost, no frills air travel to Europian destinations. There is no free food or drink on-board. Food and drink are income streams. You buy on-board, or you do take your own food and drink if you like. 6.2 Price Ryanair has low fares. 70% of seats are sold at the lowest two fares. 24% of seats are charged at higher fares. The last 6% are sold at the highest fare. 6.3 Place Ryanair does not use travel agents so it does not pay agency commissions. It uses direct marketing techniques to recruit and retain customers, and to extend products and services to them (i.e. Customer Relationship Management). This reduces costs. You book online over the Internet. This saves them 15% on agency fees. They are based in Stansted in Essex which is known as a secondary airport. It is new and accessible. It is cheaper to fly from Stansted than either Heathrow or Gatwick, and since it is less busy Ryanair can turn aircraft around more quickly. 6.4 Promotion They spend as little as possible on advertising They do not employ an advertising agency. Instead all of the advertising is done in-house. In fact OLeary himself oversees much of the promotion of Ryanair. They use simple adverts that tell passengers that Ryanair has low fares. Ryanair employs controversy to promote its business. For example in 2009, the company reasoned that passengers would be charged  £1 to use the toilets on board. OLeary reasoned that passengers could use the terminals at either the destination or arrival airport. This would speed things up. It was reasoned that this is what passengers wanted since they did not want other passengers leaving their seats and walking the aisles to go to the toilet. OLeary also argued that larger passengers should be charged more since they took up more room again it was reasoned that this is what the majority of passengers wanted. 6.5 People Pilots are recruited when they are young as pilot cadets. They work hard and take early promotions and then move on after 10-years or so to further their careers. Cabin crew pay for their uniforms to be cleaned. They invest in their own training. They are mainly responsible for passenger safety as well as ancillary revenues onboard 6.6 Physical Evidence They pay as little as possible for their aircraft. Planes are the most expensive asset that an airline can make. They get big discounts on aircraft because they buy them when other airlines dont want them, for example after September 11th, or on the invasion of Iraq and Afghanistan. Aircraft manufacturers cannot simply stop a supply chain in minutes. If orders are being cancelled or delayed, this is when to buy. It was rumored within the industry that Ryanair was buying Boeing 737s list price around  £40,000,000 (forty million pounds) with up to a 50% discount. 6.7 Process There is no check in. You simply show your passport and supply your reference number. You cannot select a preferred seat. It is first come, first served. This aids speed. There are no air bridges (the tunnel that connects to the side of the aircraft when to board it). You walk or are bused to the aircraft. Baggage is deposited directly onto the terminal its quick. However if your bag is broken dont expect high levels of customer service. Question 7 7.1 Cultural factors Ryanair has addressed a global cultural need for leisure travel by making their prices extremely low and the easy availability of tickets operating between two points. One of the factors that influence consumer behavior is social class such as people’s income. Ryanair get most of their business from lower income group. 7.2. Social factors One the factors that influence consumer factors is the social factors such as consumers small groups family and social roles. According to the case study Ryanair make use of buzz marketing by their controversial promotions. This influences people opinions about their services as it gets people to discuss the controversial promotions. 7.3 Personal factors Personal factors are influenced by personal characteristics such as customer’s age and life cycle stage, occupation, economic situation, life style and personality and self-concept. The people that would be influenced into buying Ryanair’s would need to have an easy going personality and not be concerned much about the service of the airline since many of the luxuries are removed from the service. 7.4 Psychological factors A person’s buying choices are further influence by four psychological factors motivation, perception, learning and beliefs and attitudes. Customers that would be influences to use Ryanair are customers that believe that are getting value for money through the low cost pricing. Question 8 Consumer market consists of individuals and households that buy goods and services for their personal consumption. These would normally be consumer goods such as soft drinks, cosmetics, travel and household goods. Ryanair’s consumer market is the individuals in the European region that use air travel as a form of transportation. Question 9 Below is an example of Ansoff’s Matrix which shows growth strategies that organisations can use to expand their operation followed by the explanations for each growth strategy (Riley, 2012). Figure 1 Ansoff’s matrix. Sourced from Riley (2012) 9.1 Market penetration Market penetration is when the company expands in the same market using the same products. For Ryanair, market penetration would involve increasing the number of flights in the same routes. This way they are in the same markets and using the same service. 9.2 Market Development Market development requires the companies to enter new markets while using the same products. For Ryanair, this would require the company to go to new markets such as Africa, Asia or America using the same low cost air travel service. 9.3. Product Development Product development means that in order to expand the company must introduce new products or services in the existing market. For company like Ryanair, product development would mean that they introduce new service such as business class or first class into the existing market. 9.4 Diversification Diversification is when the company seeks to enter into new markets with new products. For Ryanair diversification could mean that the company introduces new services such as leisure sea cruising. This would also mean that the company moves into a new market since leisure sea cruising would require different destinations and customer base. References Riley, J. 2012. Ansoff Matrix. [online]. Available at: http://www.tutor2u.net/business/strategy/ansoff_matrix.htm [Accessed on 02 September 2013]. Kotler, P. and Armstong, G. 2012. Principles of marketing. 14th edition. Essex: Pearson.

The benefits of Globalisation and International Trade

The benefits of Globalisation and International Trade Every coin has two sides, something like that in globalisation. We can see two sides; one is about the opportunities and second is the threats. Opportunities are the plus point for our organisation, but threats are not good for our organisation, thats why we need to knows the threats and devise strategies against the threats. In my assignment I will mention and explain here threats and organisations strategy in globalisation. Benefits of Globalisation Increase in Opportunities The opportunities for people increase by a large amount as the there is availability of large number of industries and resources. Globalisation makes more job opportunities for peoples this also opens the way for many people to moving abroad. Altimetry immigration rates increase as well. Thus it can say that this is the chance for many people to grow their economical and social life. For example, increase development in BPO sector in India there is more opportunity is now available for Indian public. competitive advantages for coca-cola company: An advantage of firm  has  over its competitors, allowing it  to generate greater sales or margins and/or  retain more customers than its competition.  There can be many types of competitive advantages including  the firms  cost structure, product offerings,  distribution network and customer support. For example, Pepsi is continually trying to maximize profits, minimize losses, and gaining more market share. Competitive advantage makes coca-cola stand out from its strong competitors such as Coca-Cola. Economies of Scale: If countries can specialise in certain goods they can benefit from economies of scale and lower average costs, this is especially true in industries with high fixed costs or that require high levels of investment. The benefits of economies of scale will ultimately lead to lower prices for consumers. For example, in UK the 10,000 mobile is made by 100 people and the cost of production is came 100,000 while in China same people make 50,000 mobile with same production cost. Challenges of Globalisation POLITICAL: In the overseas country you want to examine political policy for that organisation, which is coming from outside of their country because if the policy is rood and not in favour of good business environment, we cant expand our business in that country. We want also know the political stability of that country. Because if the government is working with other political parties, means in a situation of hung parliament they cannot taking decisions freely because of different thinking and different opinion. In this situation we want to change our strategies and change the country for our business. EXAMPLE: In India Enron project of UK established in west Bengal. It was a very big project. But because of internal politics project was stuck-down and company has got very big loss in very short time. After that they have left the project. Thats why we need to examine political stability and their behaviour for business environment. CULTURE: Culture is a main thing for every organization in the world. Like, dislike, different thinking, different languages, different food, different environment and different body structure Organization has to set their business in different condition. So they want train their employee, or select the employee of that country who are used to from it. EXAMPLE: In Pakistan their religious did not allow their women to wear fashionable cloths so the manufacture of fashion cloths are suffer for running their business successfully in Pakistan. DIFFERENT GOVERNMENT SYSTEM: Its a matter of low. Low about the tax, low about the income, and low about the government policy should be permanently. If we established our organization and after that they will change the low, we will affected by that and we will getting loss or our organization will collapse. Second thing is that before the business expands in other country we want to know the lows very well. EXAMPLE: If wine company established their organization in overseas country. But because of some reason government makes a new low against the wine. After that company or organization will collapsed. Question 2 Organisational Structure In an organization of any size or complexity, employees responsibilities typically are defined by what they do, who they report to, and for managers, who reports to them. Over time these definitions are assigned to positions in the organization rather than to specific individuals. The relationships among these positions are designed graphically in an organizational chart. The best organizational structure for any organization depends on many factors including the work it does; its size in terms of employees, revenue, and the geographic dispersion of its facilities; and the range of its businesses. As per globalisation there are mainly two structures are present. This structure is as: Divisional structure Matrix structure Network structure Mainly global company is use divisional structure for the organisation. There are two types of divisional structure means that the division is done by two different methods as, product division structure and geographical division structure. In product structure the division is done be product wise while in geographical structure the division is done by global region wise. But in general all structure has chairman, CEO, president, managers, etc. are in a proper manner which help organisation or company to achieve their goals. Based on net revenue, PepsiCo is the second largest food beverage business in the world which uses geographical structure. Within North America, PepsiCo is ranked (by net revenue) as the largest food and beverage business. Geographical division Structure Organizations that are spread over a wide area may find advantages in organizing along geographic lines so that all the activities performed in a region are managed together. In a large organization, simple physical separation makes centralized coordination more difficult. Also, important characteristics of a region may make it advantageous to promote a local focus. For example, marketing a product in Western Europe may have different requirements than marketing the same product in Southeast Asia. Companies that market products globally sometimes adopt a geographic structure. In addition, experience gained in a regional division is often excellent training for management at higher levels. From above structure of PepsiCo, inc. we can see that division is done in geographical region. At the top of the structure the chairman, president and CEO is president. And at the bottom of structure there is a different department like HRM, Finance, Manufacturing and Marketing. The person of bottom line has to report at the top persons. PepsiCo, Incorporated is a Fortune 500, American global corporation headquartered in Purchase, Harrison, New York, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001 which added the Gatorade brand to its portfolio as well. As of 2009, 19 of PepsiCos product lines generated retail sales of more than $1 billion each and the companys products were distributed across more than 200 countries, resulting in annual net revenues of $43.3 billion. This structure has been developed with as few layers between manufacturer, the dealer and the customer. By removing layers and giving leaders increased accountability, PepsiCo, inc. allow them to move faster and focus on what needs to be done. Section B Question 2: Business Ethics Ethics and compliance play a tremendous factor in the overall success of an organization. They are excellent tactics for building organizational trust and transparency. Ethics and compliance empowers the organization to minimize risk and maximize your culture of integrity. Role of Ethics and Compliance in Pepsi-Cola The Pepsi-Cola company is strongly committed to delivering sustained growth through empowered people acting responsibly and building trust, (PepsiCo Inc.,  2010). Pepsi-Cola aspires to be a environmentally and socially responsible company and upholds their commitment with six guiding principles: Take care of the customers and consumers; sell high quality products; always speak the truth; equally balance both short-term and long-term goals; win with both inclusion and diversity, and always respect others and succeed as a team. The compliance committee is responsible for managing Pepsi-Colas compliance program, using issue resolution strategies and making recommendations to support them. The Chief Compliance Official and Vice President, lead the Pepsi-Cola compliance program, and chairs Pepsi-Colas compliance committee. The compliance is broken down into four sub-committees. These subcommittees include: Anti-trust- which focuses on the organizations sales; Safety and Environment- which focuses on operations, fleet, plants, and the personnel that staffs them; Human Resources- which primarily relates to labour issues and employment; Finance- which encompasses all financial integrity, recent overlay of Sarbanes-Oxley, and the requirements that has been placed on the company. PepsiCo Procedures Ensuring Ethical Behaviour PepsiCo is committed to strict corporate standards to ensure accountability for the company actions. This is evident by the many corporate governance standards in place. The processes and policies that are in place include the Amended and Restated Articles of Incorporation, Audit Committee Charter, By-Laws, Compensation Committee Charter, Corporate Governance Guidelines, Disclosure Committee Charter, Nominating and Corporate Governance Committee Charter, and the Policy for Audit, Audit-Related and Non-Audit Services. The Amended and Restated Articles of Incorporation states the guidelines of the incorporation process regarding PepsiCo Inc. This includes the proper name of the company; that the company is to have perpetual existence; the official address; and the purpose of the organization being incorporated along with the product description as stated by North Carolina law (PepsiCo Inc.,  2010). The Audit Committee charter is the charter that handles the financial governance. It is made up of independent directors that have expertise in financial literacy, which guide and monitor the financial reporting and accounting policies of the company (PepsiCo Inc., 2010). The next area of governance is the company by-laws. The by-laws are the rules and procedures the company uses to run the company. These by-laws also document the expectations of the shareholders, officers, and directors of the company and the rights and power of each position (PepsiCo inc., 2010). Along with setting the rights and pow ers of the executive branch of the company is the need for monitoring and setting policies on compensation; therefore, the compensation committee charter was put into place. This committee is made up of entirely independent directors (PepsiCo Inc., 2010). It is important to implement successful ethics and compliance guidelines in any organization. PepsiCo utilizes compliance committees and guidelines which help to take the guesswork out of building risk reduction and setting forth standards of the highest ethical standards to ensure that the organization is running at optimal effectiveness comprehensively. These committees helps the organization to also meet unique ethics and compliance requirements that delivers sustained growth through empowered people acting responsibly and building trust. Question 2 Recommendation and Regulation of Corporate Governance Corporate governance is a set of relationship between a companys management, its board, its shareholders and other stakeholders. Corporate governance provides a structure in favour of organisational objective, means they can set the structure with objectives and they can monitor the performance as well. Good corporate governance should provide proper incentives for the board and management to pursue objectives that are in the interest of the company and shareholders and should facilitate effective monitoring, thereby encouraging firms or companies to use resources more efficiently. Corporate governance means The system by which companies is directed and controlled (Cadbury report, 1992) Implement a suitable recommendations and regulations in an organisation for the organisational objectives. The Cadbury committee has four recommendations for good corporate governance. The responsibilities of directors: The primary objectives of the Directors of the Board of Directors (the Board) of General Motors Company (GM or the Company) are to: 1) identify individuals qualified to serve as members of the Board and, where appropriate, recommend individuals to be nominated by the Board for election by the stockholders or to be appointed by the Board to fill vacancies consistent with the criteria approved by the Board; (2) develop and periodically review and assess a set of corporate governance guidelines applicable to the Company and make appropriate recommendations to the Board for adoption and, where appropriate, modification of such principles; (3) oversee an annual evaluation of the performance of the Board; (4) recommend to the Board the compensation of directors; and (5) perform a leadership role in shaping the Companys corporate governance practices and provide oversight with respect to its corporate governance conduct. The case for establishing audit committee: The purpose of the audit committee is to assist the General Motors board of directors in its oversight of the integrity of GMs financial statements, GMs compliance with legal and regulatory requirements, the qualifications and independence of the external auditors and the performance of GMs internal audit staff and external auditors. The committee shall: Independently and objectively monitor the effectiveness of GMs financial reporting process and systems of disclosure controls and internal controls; Review and appraise the audit process of GMs external auditors and internal audit staff; Provide for open, ongoing communications regarding GMs financial position and affairs between the Board and the external auditors, GMs financial and senior management, and GMs internal audit staff; Review GMs policies and compliance procedures regarding ethics and legal risk; Oversee the preparation of the Audit Committee Report for the annual proxy statement (to the extent applicable); and Provide periodic status reports to the Board. The principal responsibilities of auditors: Discuss with management and the external auditors the annual audited financial statements and quarterly financial statements (to the extent applicable) prior to filing. This will include Managements Discussion and Analysis of Financial Condition and Results of Operations and GMs earnings announcements, including the use of pro forma or adjusted non GAAP information, as well as financial information and earnings guidance provided to analysts and rating agencies, and the results of the external auditors reviews. These discussions may be general, covering the type of information to be disclosed and presentation to be made, and need not take place in advance. The Committee may be represented by the Chair or a subcommittee to review earnings announcements. Companies Act 2006: This regulation was reviewed in 2002 and it was implementing in late 2006. The main aim was improvement of corporate governance in UK. They add some new provisions which effect to shareholders, directors, auditors and company Secretaries. The act draws on the findings of the company law review proposal. The main point is as follow. . Good communication with shareholders through electronic communication system by company. . Service address of directors can be on public record instead of their home address. . Shareholders are not fully responsible for directors liability. . .Articles of association is carrying simple for private company. . Company secretary is not necessary in private company. . AGM of private company hold in some situation. . Shareholders will get all information more regular. . Institutional investors to disclose how they can use their vote Financial Services Authority: This regulation was reviewed in September 2006 by Financial Service Authority. Area of discussed was- corporate governance, continuing obligations and the financial information. The Turner review was published in 2009.The points were risk free remuneration policy, increase the independence of risk management functions and none executive directors required a skill and time commitment to effectively perform their role. Conclusion In the global business world the strategy and resources are not enough to fulfil organisational objectives. Along with the benefit globalisation has some drawback as well. Business needs good corporate governance effective business ethics and appropriate organisational structure. All these factors push organisation objectives towards success.

A history of hand gestures

A history of hand gestures In this paper I will talk about the part of nonverbal communication called gestures. A gesture is a movement of the body or a part of it that is expressive of thought or feeling. However there is a degree of voluntarism. If someone pinches you and you flinch that is not a gesture. (Kendon, 1997) Gestures are a common part of communication that we all use to communicate everyday and most of us do not even think twice about using them. As gestures can include a wide range of things a narrower focus is required. For this paper I will be focusing on gestures specifically involving the use of hands and/or fingers. First I will talk about research done on gestures. Second I will talk about the interaction between gestures and verbal language. Lastly I will apply the use of gestures to personal friendships using , examples from an episode from the television show Smallville. Research Let us first consider primates such as apes and chimpanzees. Primates are mostly visual animals. Just as in humans, for primates vision is more highly developed than any of the other four senses including the sense of sound. Consider for a moment what this might mean. Primates, with the exception of humans, have much better cortical control over hand movements than over voice, which is mostly restricted to emotionally based sounds controlled by sub cortical structures. This means that early hominids would have been better at expressive, voluntary communication using hands. Perhaps this explains why it is much easier to teach higher level primates sign language than it is to teach them to speak. One early study showed that a chimpanzee raised by humans could learn to speak only three or four words but gorillas and chimpanzees have learned several hundred manual signs. (Corballis, 1999) However primates other than humans are restricted in using hands for communications because the arms and hands are also involved in postural support and locomotion. Most primates are adapted for living above ground in the tress. Apes live on the ground but move in a four legged fashion. Our closest genetic relatives, chimpanzees and gorillas, use what is known as knuckle walking in which the upper body is supported by the knuckles. Hominids are bipedal, walking upright which leaves their hands and arms free. (Corballis, 1999) There is speculation that the split that resulted in some great apes becoming hominids may have been caused by the formation of the Great Rift Valley in Africa. Those apes which were to become hominids were largely confined to the east of the valley. The discovery of a 3.5 million year old fossil in Chad which is west of the valley has caused some argument. However all other hominid fossils from between four million and two million years ago have been found to the east of the Great Rift Valley. Here the forests gave way to open grasslands called savannas. This new environment would have provided unique challenges for early hominids. They would have been vulnerable to specialized hunters and killers, the ancestors of tigers, lions, and hyenas. In this environment communication using gestures would have been much more effective than vocal communication. It is silent so predators are not alerted. It is also fundamentally spatial, and most of the information would be spatial, such as loc ations of predators, easy prey, or food. The earliest language being gestural would help explain how words came to be abstract rather than iconic. (Corballis, 1999) A leading figure in gesture research is psychologist Susan GoldinMeadow who has done several studies about the role of gestures in learning. It is a well established fact that students learn better if both words and hand gestures are used. Consider for example a teacher trying to illustrate water being poured into two containers of equal volume but different heights. The teacher will place one hand on top of the other and move them to illustrate differences in height. (Watts, 2006) Context We do not always gesture when we speak. Also the type of gesture, the role in relation to what is being said, and the role in relation to the situation vary. If you wanted a person to stay away you would not use a gesture telling them to come closer. Someone of the other gender gesturing for you to come closer has different meaning then if it is done by a friend or parent. If you are talking about a fish you caught you will hold your hands apart horizontally versus if you are describing how big a baby has gotten your hand would be vertical. (Kendon, 1997) Just like language gestures are not uniform to a culture or country. In the United States you wave your hand to say hello and goodbye. If you were in northern Europe you would wag your hand at the wrist. In Greece and Italy your palm would face inward and your fingers would be curled in. In Japan you bow slightly. How long and how deep you bow depends on the person. Lets go back to my earlier example of a gesture that means to come here. Here we curl one finger, usually the index, or all four fingers towards us. In the Philippines do not use the index finger. It is only used for dogs. In Latin America the index finger is a come on. In Indonesia and Australia its used for prostitutes. In southern Europe using all your fingers would be saying goodbye. In Korea you would hold your arm out and move your fingers up and down. If someone puts their hand out in front with the fingers outspread here it means stop. In Lebanon it means no. If you were in Greece its a curse. In Spain, Nigeria, a nd Chile it also has rude meanings. In the United States you typically point with your index finger to someone or something. In Europe pointing is not considered polite. In Africa you only point the index finger at inanimate objects. In China and Japan pointing is very rude. In Indonesia pointing with your index finger is very rude but you can use your thumb. In Zambia it is all right to point to objects. And In France if you do point it is best to do it discretely. (Kachka, 2008) Some gestures are country specific. In the Netherlands grabbing a nonexistent fly in front of your face is saying someone is nuts. In Poland flicking a finger against someones neck means you want them to join you for a drink. You only do this with close friends. In Russia giving someone a thumbs up and making a sprinkling motion over it means job well done. In India you say sorry by tapping someone on the shoulder and touching your forehead. In Turkey pretending to throw salt over your shoulder with an open palm means dont worry about it. (Kachka, 2008) Just like words gestures have their own origins. But since gestures predate verbal communication and thus written record the origins are difficult to trace. This does not keep people from speculating. Here is a myth behind a common gesture; the Roman emperors thumbs down gesture telling the gladiator to finish off the other gladiator. Todays popular culture has it that a thumbs down meant death while a thumbs up would grant the loser his life. There is no evidence of this. In fact most scholars now believe that the finish him gesture was a thumbs up while a thumb hidden inside a fist spared the loser. This is not absolutely verified. However since the thumbs up was an insult in Roman times this makes more sense than the accepted folklore. (Kachka, 2008)Application Now we will exam hand gestures in friendship. To do this we will be examining an episode of the CW show Smallville. As you might guess this show centers around the character Clark Kent played by actor Tom Welling. The series follows Clark as he deals not only with his developing powers and fighting meteor freaks (people exposed to Kryptonite who gain special abilities) but also school, friends, and crushes. Clark has two best friends, Pete Ross and Chloe Sullivan. The episode we will be focusing on is the episode Duplicity in which Pete finds out Clarks secret. The other notable characters in the episode include Clarks parents, Lex Luthor, and Dr. Hamilton. After Lex refuses to give Dr. Hamilton, who is dying from exposure to meteor rocks, any more funding for his research Dr. Hamilton runs someone off the road. Pete comes along and while helping the man comes across Clarks spaceship which was lost in a tornado in the season one finale. Pete gets Clark to help him hide it in his shed although Clark tries to get him to leave it but cant come up with a logical reason. Dr. Hamilton talks to the hurt driver in the hospital who admits he saw a spaceship and that the boy who saved him saw it too. When Clark tells his parents about Pete finding the spaceship his father makes him go with him to get the ship. But when they get there it is already gone. They drive away and Pete sees them leaving. When Pete confronts Clark he shows Pete his powers. Furious that Clark has been lying to him for so long Pete leaves. Clarks attempts to talk to him are rebuffed. But when Pete goes home Dr. Hamilton is searching the shed and Pete is kidnapped. Hamilton tortures him to see what he knows about the ship. Just as he is about to kill Pete by injecting him with meteor rocks Clark bursts in. Unfortunately he collapses due to the Kryptonite. Pete saves him by pushing Dr. Hamilton into a shelf full of meteor rocks. After they return the ship to the Kents cellar Pete says he understands why Clark and that he wont tell anyone. We will examine three scenes from the episode: the scene where Pete gets Clark to come with him to the cornfield, the scene in the cornfield where they are talking about what to do with the ship, and the scene where Pete confronts Clark about the missing ship and Clark reveals his powers. When Clark is shooting baskets from a hundred feet Pete drives up. â€Å"Clark, Clark, Clark. Youre dreaming if you think youre gonna make a basket from there.† Pete makes an exaggerated pointing motion towards the basketball hoop. â€Å"No, no, no. The ball rolled out here.† Clark makes a waving motion to indicate the spot. â€Å"Want to play a game of horse?† â€Å"Forget basketball. We gotta borrow your dads truck.† Pete makes a waving motion with one hand. â€Å"For what?† â€Å"Ill explain on the way. Come on, we dont have much time.† â€Å"Whats going on?† Clark holds his hands out at this side with palms turned out. â€Å"If I told you, youd never believe me.† Pete places his palms on his chest when he says. â€Å"You gotta see it with your own eyes.† Pete puts his hand on Clarks shoulder urging him to move. Pete leads Clark to the spaceship clapping his hands together and making trumpeting sounds. â€Å"Pretty mind-blowing, huh?† He gestures to the ship with his hand. â€Å"What do you think it is?† â€Å"Oh, Clark, its a spaceship!† Pete motions to the ship again. â€Å"What the hell else would it be?† Pete waves his arms in a questioning gesture. Kneeling down beside the ship Clark says, â€Å"Well, I mean, I dont know if it was some, like, downed specialty aircraft or a Russian satellite or something.† After he says this Clark also motions to the ship. As Pete kneels down beside the ship and runs his hands over it, he says â€Å" No, no, no. This things got extraterrestrial written all over it.† â€Å"Yeah, I bet theres little green guys running around the cornfield too, Pete.† â€Å"Im serious, Clark. Have you ever seen anything like it?† Pete spreads one hand palm out and motions to the surrounding area with the other one. â⠂¬Å"If the aliens came to Earth, dont you think theyd find a place a little more exciting than Smallville?† â€Å"No, no, no, think about it. Crop circles, cattle mutilation. Theyd be like kids in a candy store here! Come on, man, lets load it into the truck!† Pete waves his arms wildly at the surrounding area. Then he grabs the ship. Clark moves to stop him. â€Å"Wait, youre not just gonna take it.† â€Å"Clark, when the sheriff questioned me about the accident, I told him in all the confusion I couldnt remember where the truck went off the road. But its only a matter of time before he shows up. Come on. Come on!† When talking about the sheriff Pete spreads his arms with palms out and then motions to the ship. â€Å"All right fine. Well take it to my house.† â€Å"No, no, no, Clark! I know your dad. Hell make us turn it over to the authorities.† Pete puts his hand on Clarks chest with the palm out. â€Å"I wont even tell him. He wont know its there.† Clark spreads his arms out with his palms out. â€Å"Clark, were taking it to my house. Well hide it in the tool shed in my backyard. No one ever goes back there.† â€Å"Pete, my house would be perfect. Itll be safe there.† â€Å"Clark, last time I checked, I found this thing. Youre acting like you got license and registration on it, man. Lighten up. Were taking it to my place.† When Pete says† I† he places his hands on his chest. When he talks about Clark owning the ship he flips his hand out towards him. When he says †lighten up† he holds his hand up with his palm facing out and his fingers spread. When he says† my place† his hands are yet again on his chest. â€Å"Pete. Hey, I was just gonna come talk to you.† â€Å"Really?† â€Å"Yeah, about the ship† â€Å"Oh, someone broke in to my shed last night and stole it.† Pete holds his hands out palms up. â€Å" â€Å"Really?† â€Å"Yeah.† â€Å"Well, did you tell anyone it was there?† No, did you?† â€Å"No, my lips have been sealed.† â€Å"Youre such a liar.† â€Å"What do you mean?† â€Å"I saw you and your dad driving away from my shed last night.† Pete motions to Clark. â€Å" All night long I kept telling myself theres gotta be some sort of logical explanation. Clark Kent would never do anything like this.† Pete holds his hands out slightly with the palms facing out. â€Å"Pete, I swear we didnt take the ship.† Clark spreads his arms holding his hands out with the palms spread. â€Å"And all these years I used to think you were my best friend.† Pete motions to Clark again and starts t o get into his car. â€Å"Pete, wait. You dont understand.† Pete turns around and says holding his arms out slightly at his sides with palms facing out, â€Å"What dont I understand? Go ahead, explain it to me, Clark.† Clark doesnt know what to say. â€Å" Thats good, really illuminating. Wait till Chloe hears about this. I can already see the headlines. The Real Clark Kent Exposed!† Clark puts his hand on the car door. Pete starts to drive away. Clark watches him drive away and waves his arms then he appears in front of the car holding it to stop it from moving forward. â€Å"Pete, we need to talk.† The screen fades to black and then they are in the cellar talking. â€Å"So youre some sort of what? Youre not a human?† Pete holds both hands out at Clark with his palms facing each other. â€Å"I dont know what I am.† Clark spreads his arms with his palms facing out. â€Å" I dont know where that ship brought me from. I just know that I grew up in Smallville, and everything that I care about and everyone that I care about is here.† Clark motions to the surroundings and to Pete. â€Å"If you care about me so much, how come you never told me sooner?† â€Å"Pete, believe me, there wasnt a day that went by where I didnt want to tell you, but my parents thought it was too dangerous. Not just for me, but for anyone else who knew the truth.† When Clark says â€Å"you† he gestures to Pete. â€Å"You didnt think I could handle it?† Pete holds his arms out to Clark. â€Å"Can you?† Pete starts walking around Clark looking at him like hes an exhibit in a museum. â€Å"Pete, another reason why I didnt say anything is because I knew people would look at me the exact same way that youre looking at me right now.† â€Å"And hows that?† † Like a freak.† Pete motions at Clark with his palm facing up. â€Å"Pete, Ive tried my whole life just to blend in, to try and be mor e normal than anyone else. Would you just say something? Call me call me an alien, call me a monster. I dont care, just say something.† â€Å"Its like I dont even know you.† Yet again Pete motions to Clark. â€Å"Yes, you do know me. Im the same kid that used to camp in your backyard.† Clark motions to Pete. â€Å" We used to ride our bikes in the woods, we used to play basketball with your brothers. Nothing has changed.† â€Å"Yeah, right.† Clark holds his hand out and steps towards Pete, â€Å"Pete.† Pete backs away and waves him arms. â€Å"Back off, man!† â€Å"Pete, I would never hurt you.† â€Å"Too late.† Pete walks out. Conclusion Gestures are a part of nonverbal communication that movement of the body or a part of it that is expressive of thought or feeling. Gestures were used by primates as communication before verbal communication was developed and primates are much more able to learn sign language than verbal language. Early hominids would have found gestures much more useful than verbal communication for avoiding predators. There is evidence to support that both gestures and verbal language are required for effective learning. Gestures vary depending on the role in relation to what is being said, the role in relation to the situation, and the cultures in which they are used. There are many example of gestures in the media and one of those is the television show Smallville. Ponder this information the next time you have a conversation. It might be useful. References Corballis, M. C. (1999, March/â€Å'April). The gestural origins of language. American Scientist, 87(2), 138-45. Retrieved from http://library1.kvcc.edu:2086/â€Å'WebZ/â€Å'FSFETCH?fetchtype=fullrecord:sessionid=fsapp5-59149-g7mfsff0-h2lwg1:entitypagenum=3:0:recno=4:resultset=1:format=FI:next=html/â€Å'record.html:bad=error/â€Å'badfetch.html:entitytoprecno=4:entitycurrecno=4:numrecs=1 Kachka, B. (2008, April). Hand Gestures. Condà © Nasts Traveler, 43(4), 112. Retrieved from http://library1.kvcc.edu:2048/â€Å'login?url=http://library1.kvcc.edu:2081/â€Å'pqdweb?did=1616098011sid=2Fmt=3clientId=17874RQT=309VName=PQD Kendon, A. (1997). Gesture. Annual Review of Anthropology, 26, p. 109-28. Retrieved from http://library1.kvcc.edu:2086/â€Å'WebZ/â€Å'FSQUERY?format=BI:next=html/â€Å'records.html:bad=html/â€Å'records.html:numrecs=10:sessionid=fsapp5-59149-g7mfsff0-h2lwg1:entitypagenum=2:0:searchtype=advanced Watts, G. (2006, April 29). You need hands. The Lancet, 367(9520), 1383. Retrieved from http://library1.kvcc.edu:2048/â€Å'login?url=http://library1.kvcc.edu:2081/â€Å'pqdweb?did=1033983921sid=2Fmt=4clientId=17874RQT=309VName=PQD

Essay --

This essay will be comparing and contrasting two magazines aimed at the female readership, and they are called Bitch Magazine and Cosmopolitan, with regards to their front pages, content and articles, their ideals of beauty, and feminism. With this essay, we will learn the extreme differences between two magazines Bitch is a Portland based independent, quarterly magazine, with a touting a tagline of a â€Å"feminist response to pop culture.† Founded in 1996, Bitch is published by Bitch Media, a non-profit multimedia organization. This magazine offers a feminist perspective and analysis of social and cultural trends, current political events, as well as forms of media such as television, movies, music, books, artwork, and advertising. Bitch magazine has around 50,000 readers. Cosmopolitan is an international magazine for women, and is the best-selling women’s magazine for decades. The notoriously risquà © magazine says it is â€Å"by women for women.† Also referred as Cosmo, the magazine was published in 1886 in the United States as a family magazine, and eventually became what we know of as a women’s magazine during the late 1960’s. This magazine is published by a for-profit organization called Hearst Magazine and has 64 international editions. It is currently being printed in 35 languages and is being distributed in more than 100 countries. Its boasts more than 3 million in paid circulation each and every month, and 115,000 paid subscribers. To begin with, I will be comparing the magazines front page’s headlines. Cosmopolitan is ridiculously formulaic and right from the get go you can tell from a comparison of previous front page headlines. Each issue meticulously follows the same predetermined formula. Their headlines are trashy and des... ...ncourages and instills the idea that women are amazingly great without changing themselves or suppressing their unique identities. This essay has compared and contrasted two magazines aimed at the female readership, and they are called Bitch Magazine and Cosmopolitan, with regards to their front pages, content and articles, their ideals of beauty, and feminism. Cosmopolitan is a magazine that gives harmful ideas to women about their sexuality, their health and happiness, and how it is supposedly dependent upon whether or not they fit into the unrealistic beauty standards that this magazine possesses. In divergence, Bitch Magazine teaches women to love themselves and to support each other no matter what. Bitch encourages women to understand that they are absolutely perfect just the way they are and that there is no need to change or suppress their given identities.

Marjorie Garbers Vested Interests: Cross-dressing and Cultural Anxiety

Marjorie Garber's Vested Interests: Cross-dressing and Cultural Anxiety The tendency to establish rigid social codes of gender-determined behaviors is apparent everywhere--though specifically present in literary texts. Women are expected to, in essence, be women and act, dress, and behave in a manner that distinguishes them from men. While these constructs are rigidly defined, they are easily and recurrently transcended. In her, Vested Interests: Cross-dressing and Cultural Anxiety, Majorie Garber demonstrates the concept of "cultural binarisms", illustrating them to be the social and historical obsession with polarizing individuals, male or female, into either "one" group or the "other." In her essay, she concentrates her discussion on the importance of dress in the construction of gender and its power in undermining it. Garber writes that gender boundaries--which she defines as blurred social concepts--can be transcended by the cross-dresser. Additionally, the appearance of a transvestite character indicates that a "category crisis" is present, but not limited to gender identity. This "category crisis", is resultant of the "binarisms" which have been disturbed. Herman Mann's account, The Female Review: Life of Deborah Sampson, the Female Soldier, reinforces Garber's assertions about the cross-dressing figure in literature-- once Sampson puts on men's clothing, her identity is changed. She is, therefore, able to transgress the limited capacities of a woman and access her desires to see the world. Mann addresses several instances of "binarisms"--including gender, class, and status--throughout his text. Through his character of Deborah Sampson, he is able to display a separate, but relevant issue of a socially and politically ... ...and(habit). Also, Mann states about Sampson's desire to become a soldier: "and in the end, perhaps, [she would] be instrumental in the CAUSE OF LIBERTY, which had for nearly six years, enveloped the minds of her countrymen" (Mann, 233). This statement makes a direct comment on the state of his country and Sampson's impact on its freedom. In this way, he connects her desires of cross-dressing and living as a man to his desires of witnessing American Liberty. Works Cited: De Erauso, Catalina. Memoir of a Basque Lieutenant Nun. Beacon Press: Boston, 1996. Garber, Marjorie. Vested Interests: Cross-dressing and Cultural Anxiety. Routledge: New York, 1992. Mann, Herman. The Female Reveiw: Life of Deborah Sampson, the Female Soldier. Boston, 1797. Rotundo, Anthony. "Community to the Individual: The Transformation of Manhood". American Manhood, 10-30.

Lewis Carroll English Paper

Lewis Carroll is an important English writer because of his position in English literate ere, and his many arks, such as his novel, â€Å"Lice's Adventures in Wonderland,† have impacted o r influenced some writing styles of today. There was a lot of controversy that was consistent throughout Lewis Carol's I fife. This is what made him such a unique English writer. Charles Dodson was born on Jag unary 27,1832 in Treasury, Cheshire, England. Later known by his pen name Lewis Carroll.Lee wise Carroll changed his name because he thought that the people reading his mathematic CSS books would find it odd to find the same author having written fictional books. This would make e a difference in his various styles of books. At age 20 he was awarded a scholarship to Christ Cool egg. Apart from being a lecturer in mathematics he was a photographer and wrote many essay yes and poetry. Carroll was shy, but that didn't stop him from enjoy creating stories for child en. Carroll suffered from a bad stammer, but found himself vocally fluent while speaking with chill drew.The relationships Lewis Carroll created with young children was of great interest n most of his well known writings. For example Carroll told tales of dream worlds later written d own due to the request of Alice Lidded, a young girl who loved to listen to his stories. The stop rye was later coincidentally found by Henry Kinsley who urged Carroll to publish what is k now to us now as Notwithstanding such criticism, Lewis Carol's work and popularity remains la argyle undiminished. The place of Lewis Carroll in Children's Literature/ Alice Beyond Wonderland: Essays for the Twenty First Century; written by Christopher Hollingsworth.The e text had generated many cultural complex episodes and images. The short story; Lice's Adventures in Wonderland story contains in very high detail words that form imagery. Therefore, very s mall broken down literature made up sentences. For this reason, Victorian texts AR e f ormed Sentences that contain allusions and retelling. Agree with the criticism's argument beck cause I know that by reading , Lewis Carroll does an amazing job with detail considering it was written as a classic children's story.Having considered Lei s Carol's writing style , it is also reasonable to look at the way he consistently used metaphors. In Allies Adventures in Wonderland, Alice changes size throughout the story. At first SSH e is too big to fit in the little door into the beautiful garden. Similarly, in Down the Rabbit Hole, is a term that homebodies exploring the world and being adventurous. Lastly, Through the Looking Glass, Sis good metaphor for using a piece of glass to look back at yourself. It is important to note however, that Lewis Carroll was a man of mystery.Bess des the fact that he has a pen name, his novels contain very fictional scenarios. Lewis Carr loll's work, Lice's Adventure's in Wonderland , stands in the category of nonsense literature. Many authors a rgue that the novel contrasts with the standard moralistic literature of the Victoria n times. Lewis uses nonsensical concepts and words in his stories in order to create a mood of w musical and a fantasy. His books Lice's Adventure?s in Wonderland ; published in 1865 and Through the Looking Glass ; published in 1871 have been published since 150 years ago.The novel control acts with the manta amounts of widely moralistic children's literature during this it me. Lewis Carroll was surrounded and perhaps influenced by many authors during that time pee riot. This may have included Hawthorne and Emerson. For a while Lewis Carroll was forgotten UN till his wonderful book was published thus allowing his work to be widely known to this day. Lewis Carroll Was a man of many talents and was known greatly throughout A Rican literature as a remarkable author, artist, mathematician, teacher, and poet.

Anylasis of three extracts

The three extracts I am comparing are written by three different authors. The first extract I am going to tell you about is written by a famous author called ‘Terry Pratchett'. The second extract is written by a children's author ‘Charles Dickens'. And finally, the third extract I am going to explain, is written by another well-known author, ‘Eoin Colfer'. With these three extracts, I am going to inform and describe how the characters and settings are developed. In the first extract the characters are well described using many adjectives. For example ‘Mr Horsefry' was described as a ‘youngish man, not simply running to fat but vaulting, leaping and driving towards obesity. He had acquired at thirty and impressive selection of chins, and now they wobbled with angry pride. ‘ I can picture this man with so many chains and not being able to speak properly. This is a funny description and makes the reader want to read on and see what else the reader writes about Mr Horsefry. Terry Pratchett' also writes that Mr Horsefry is: ‘Despite his expression, which was that of a piglet having a bright idea, and his mode of speech, which might put you in mind of a small, breathless, neurotic but ridiculously expensive dog, Mr Horsefry might have been a kind, generous and pious man. In the same way, the man climbing out of your window in a stripy jumper, a mask and a great hurry might merely be lost on the way to a fancy-dress party, and the man in a wig and robes at the focus of the courtroom might only be a transvestite who wondered in out of the rain. When I read this description I was laughing, and I could imagine a man dressed up as a woman who has god knows how many chains and seeing him wondering in the rain. Also listening to him when he speaks, it would be difficult to understand him because his chins would get in the way. This is a very good and clear description of ‘Mr Horsefry' and enjoyable to read and if someone reads this description they would know what ‘Mr Horsefry' looks like and what his personality is like. Also in this extract, it is a shame that ‘Terry Pratchett' didn't describe the settings as much as he describes ‘Mr Horsefry'. For example the quote, â€Å"Ah, this would be . . . what is it now . . . the glass ceiling? † said lord Vetinari brightly. â€Å"No, my lord. That is something else. I believe you may be thinking about the ‘Agatean Wall†. This quote tells me what the ceilings and the walls may look like, but it doesn't tell me what else the place looks like. The writer could have described what the canary looked like or what time of year it was, for example was it in the middle of winter, or was it in late summer. But I don't know because this wasn't explained in the extract. However ‘Terry Pratchett' could have explained this in the beginning of the story or later on in the story, I'm not to sure. Describing the setting would make the story a lot better and when the reader reads this extract they would be able to picture what is going on and where the characters are, as that is what happening now, I am confused where the characters are and I am thinking of a completely different place to what the writer is thinking of when he wrote this book. In the second extract ‘Charles Dickens' describes the character, ‘The Ghost of Christmas Past' as: ‘It's hair, which hung about its neck and down its back, was white, and if with age; and not yet the face had not a wrinkle in it, and the tenderest bloom was on the skin. The arms were very long and muscular; the hands the same, as if it hold were of uncommon strength. Its legs and feet, most delicately formed, were, like those upper members, bare. It wore a tunic of the purest white; and round its waist was a lustrous belt, the sheen of which was beautiful. It had its dress trimmed with summer flowers. But the strangest thing about it was, that from the crown of its head there sprang a bright clear jet of light, by which all this was visible; and which was doubtless the occasion of its using, in its duller moments, a great extinguisher for a cap, which it now held under its arm. ‘ This is a brilliant description of the sprit and I can picture what ‘The Ghost of Christmas Past' looks like. I know exactly what her hair, skin, feet, legs and what she was wearing. This is also a very clear description as well. It is easy to understand and easy to see what the ghost looks like. In this extract ‘Charles Dickens' does not describe the setting as much in detail as he did with the character ‘The Ghost of Christmas Past'. For example the quote: ‘Not the curtains at his feet, nor the curtains at his back, but those to which his face was addressed. The curtain of his bed drawn aside;' this quote tells me a little bit about Cosmos room and the curtains. However I find this quote quite confusing as I am not to sure whether or not the curtains are in Cosmo's room and where else are the curtains. Also I am not sure where he is, is he in his room? Or is he somewhere less? For example, is Cosmo in a huge empty mansion? Or is he in some hall way? Who knows? That is why it is important to tell the reader where the character is otherwise the reader gets lost. The finial extract is written by anther well known author ‘Eoin Colfer'. He has developed his characters in his story by using a few adjectives. He describes a character, Cosmo who is a young boy aged fourteen years old as: ‘Cosmo receives his schooling from education software, his teeth were whiter that white and his hair was lustrous and flake-free, but his insides felt like they were being scoured with a radioactive wire brush. Eventually Cosmo realized that the orphanage was slowly killing him. It was time to get out. ‘ ‘Eoin Colfer' didn't use as much adjectives as the other writers did. The description of Cosmo was not that clear, as I didn't know exactly what he looked like. However the quote: ‘†¦ aby Cosmo was discovered swaddled in an insulated Cheery Pizza envelope on Cosmonaut Hill in Moscowtown. The state police swabbed him for DNA, search for a match in the Satellite mainframe and came up blank. Nothing unusual about that, orphans turn up every day in the city. So the newly christened Cosmo Hill was dipped in a vaccine vat and sent on a tube to the Clarissa Frayne Institute or Parentally Challenged Boys Freight. ‘ This quote tells me that Cosmo was an orphan and was found on ‘Cosmonaut Hill in Moscowtown'. This quote many not tell me what Cosmo looks like but it does tell me about how he was found. So this is a pretty good description of where he was found. Also in this extract ‘Eoin Colfer' has used many descriptive words to develop the setting. For example the quote: ‘Satellite City was not part of any welfare state, so the institution had to raise funds any way they could. Clarissa Frayne's speciality was product testing. Whenever a new modified food or untested pharmaceutical product was being developed, the orphanage volunteered its charges as guinea pigs. It made perfect financial sense. The orphans got fed and cleaned, and the Frayne Institute got paid for the privilege. This quote tells me about the orphanage and ‘Clarisse Frayne'. This quote may not describe the settings as much as the other stories did but it tells me a lot about the orphanage, but at least that is something. So overall I have realised that it is important to describe the character in the stories, otherwise the reader would think of something else that the writer may not be thing of. Also this is the same for the settings. You have to explain but the area is like and where the characters are. This is important as well so that the reader can picture what is going on without getting confused.